Bottega Veneta vs Guess:Which is more popular?
In September 2026, Guess had more branded searches than Bottega Veneta among premium fashion brands worldwide. Guess had about 2.7 million branded searches, while Bottega Veneta had 1.2 million. Guess made up 14.3% of all premium fashion brand searches we track, and Bottega Veneta accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about premium fashion brands, Bottega Veneta appeared in two of the five answers and Guess in none.
Who do people search for more?
Guess, about 2 searches for every 1 for Bottega Veneta
Who does AI mention more?
Bottega Veneta, mentioned in 2 of 5 answers, Guess in 0
Who does AI recommend more?
Bottega Veneta, the only one of the two named
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Top premium fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bottega Veneta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Guess did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bottega Veneta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brunello Cucinelli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
COS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Calvin Klein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tommy Hilfiger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Guess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lacoste0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium fashion brands
5 answers
Asked ChatGPT
“Which premium fashion brand should I shop at?”
Asked ChatGPT
“What are the best premium fashion brands?”
Asked ChatGPT
“What's the best premium fashion brand for a better wardrobe?”
Searched Google, AI Overview
“premium fashion brands”
Searched Google, AI Overview
“best fashion brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bottega Veneta or Guess more popular in search?
This chart shows how often people search Google for Bottega Veneta and Guess by name. Each line represents a brand's share of searches for all nine premium fashion brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Guess, Bottega Veneta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Calvin Klein | Tommy Hilfiger | Guess | Lacoste | Bottega Veneta | Hugo Boss | Brunello Cucinelli | COS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 15.8% | 19.2% | 10.5% | 15.8% | 4.7% | 7.1% | 2.6% | 0.87% |
| Nov 2025 | 21.7% | 17.7% | 21.7% | 11.9% | 14.5% | 3.5% | 6.5% | 1.9% | 0.65% |
| Dec 2025 | 22.9% | 15.3% | 18.7% | 12.6% | 15.3% | 4.6% | 6.9% | 3.1% | 0.57% |
| Jan 2026 | 22.3% | 14.9% | 18.2% | 14.9% | 14.9% | 4.5% | 6.7% | 3% | 0.67% |
| Feb 2026 | 18.1% | 22.2% | 18.1% | 12.1% | 14.8% | 5.4% | 5.4% | 3% | 0.76% |
| Mar 2026 | 16% | 23.9% | 16% | 13.1% | 16% | 5.8% | 5.8% | 2.6% | 0.72% |
| Apr 2026 | 18.7% | 18.7% | 18.7% | 12.5% | 15.3% | 6.8% | 5.6% | 3.1% | 0.78% |
| May 2026 | 16.7% | 20.4% | 16.7% | 13.7% | 16.7% | 6.1% | 6.1% | 2.7% | 0.85% |
| Jun 2026 | 18% | 18% | 18% | 12.1% | 18% | 5.4% | 6.6% | 3% | 0.81% |
| Jul 2026 | 17.1% | 17.1% | 20.9% | 14% | 17.1% | 5.1% | 5.1% | 2.8% | 0.72% |
| Aug 2026 | 20.6% | 16.9% | 16.9% | 13.8% | 16.9% | 6.2% | 5% | 2.8% | 0.81% |
| Sep 2026 | 21.3% | 17.4% | 17.4% | 14.3% | 14.3% | 6.4% | 5.2% | 2.9% | 0.89% |
How has the Bottega Veneta and Guess comparison changed over the last 12 months?
3 findings
- Guess was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bottega Veneta’s share of searches among premium fashion brands worldwide moved from 4.7% to 6.4%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Guess’ share of searches among premium fashion brands worldwide moved from 10.5% to 14.3%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for premium fashion brands worldwide in September 2026?
2 changes
In September 2026, Guess rose from 5th to 4th among premium fashion brands worldwide.
Estimated monthly branded searches for Bottega Veneta worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bottega Veneta’s and Guess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bottega Veneta
1 branded search term
- bottega veneta
Guess
1 branded search term
- guess
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