Wallet brands:Which brands are most popular in search?
In August 2026, Ridge was the most searched among wallet brands worldwide, with an estimated 301K branded searches and 36.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the wallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ridge, Bellroy, Secrid, Herschel, Fossil. The figures are in the table below the chart.
View monthly share of search table
| Month | Ridge | Bellroy | Secrid | Herschel | Fossil |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 28.2% | 3.8% | 2.5% |
| Nov 2025 | 30.1% | 27% | 36.8% | 3.3% | 2.7% |
| Dec 2025 | 32.1% | 28.7% | 32.1% | 3.5% | 3.5% |
| Jan 2026 | 36.9% | 27% | 30.1% | 3.3% | 2.7% |
| Feb 2026 | 38.9% | 29.1% | 26.1% | 3.5% | 2.3% |
| Mar 2026 | 39.2% | 29.2% | 26.2% | 3.5% | 1.9% |
| Apr 2026 | 34.7% | 31.7% | 28.4% | 3.1% | 2.1% |
| May 2026 | 41.1% | 30.6% | 22.5% | 3.7% | 2% |
| Jun 2026 | 32.1% | 29.2% | 32.1% | 4.3% | 2.4% |
| Jul 2026 | 35.8% | 33.3% | 24% | 4.8% | 2.2% |
| Aug 2026 | 36.1% | 32.9% | 24.1% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 301K | +22.4% | +0.3 points | |
| 2, held 2nd | 32.9% | 274K | +19.7% | -0.4 points | |
| 3, held 3rd | 24.1% | 201K | +21.8% | +0.1 points | |
| 4, held 4th | 4.9% | 40.5K | +22.4% | 0 points | |
| 5, held 5th | 2.2% | 18.1K | +22.3% | 0 points |
1.Ridge
36.1%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
2.
Bellroy32.9%
Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share -0.4 points.
3.Secrid
24.1%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.
4.
Herschel4.9%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.
5.
Fossil
2.2%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Ridge vs Bellroy: compare search popularity
- Ridge vs Secrid: compare search popularity
- Ridge vs Herschel: compare search popularity
- Bellroy vs Secrid: compare search popularity
- Bellroy vs Herschel: compare search popularity
- Secrid vs Herschel: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wallet brands worldwide?
5 brands
In August 2026, Ridge was the most searched among wallet brands worldwide, with an estimated 301K branded searches and 36.1% estimated Share of Search within this set. Bellroy is in 2nd place, 3.2 percentage points behind at 32.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ridge | 34.5% → 36.1% | 41.1%May 2026 | 30.1%Nov 2025 | 1st |
| Bellroy | 30.9% → 32.9% | 33.3%Jul 2026 | 27%Jan 2026 | 2nd |
| Secrid | 28.2% → 24.1% | 36.8%Nov 2025 | 22.5%May 2026 | 3rd |
| Herschel | 3.8% → 4.9% | 4.9%Aug 2026 | 3.1%Apr 2026 | 4th |
| Fossil | 2.5% → 2.2% | 3.5%Dec 2025 | 1.9%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ridge’s estimated Share of Search among wallet brands worldwide increased from 34.5% to 36.1%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among wallet brands worldwide increased from 30.9% to 32.9%.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among wallet brands worldwide decreased from 28.2% to 24.1%.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide increased from 3.8% to 4.9%.
- Across the 11 months ending August 2026, Ridge’s estimated Share of Search among wallet brands worldwide peaked at 41.1% in May 2026 and was lowest at 30.1% in November 2025.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among wallet brands worldwide peaked at 33.3% in July 2026 and was lowest at 27% in January 2026.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among wallet brands worldwide peaked at 36.8% in November 2025 and was lowest at 22.5% in May 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide peaked at 4.9% in August 2026 and was lowest at 3.1% in April 2026.
- Across the 11 months ending August 2026, Fossil’s estimated Share of Search among wallet brands worldwide peaked at 3.5% in December 2025 and was lowest at 1.9% in March 2026.
- Across the 11 months ending August 2026, Fossil held steady: its estimated Share of Search among wallet brands worldwide moved less than 0.5 percentage points.
How did search popularity change for wallet brands worldwide in August 2026?
3 changes
Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026.
Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
Estimated monthly branded searches for Ridge worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
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