Montblanc vs Ridge:Which is searched more?
In September 2026, Ridge had more branded searches than Montblanc among wallet brands worldwide. Ridge had about 602,000 branded searches, while Montblanc had 33,100. Ridge made up 27.9% of all wallet brand searches we track, and Montblanc accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Montblanc or Ridge more popular in search?
Compare the wallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ridge, Montblanc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fossil | Ridge | Secrid | Bellroy | Herschel | Montblanc | Bottega Veneta |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 26.9% | 12.9% | 9.9% | 6.6% | 1.6% | 0.73% |
| Nov 2025 | 35.2% | 33.4% | 15.7% | 8.4% | 5.7% | 1.1% | 0.51% |
| Dec 2025 | 34% | 37% | 13.5% | 8.1% | 5.4% | 1.3% | 0.73% |
| Jan 2026 | 43.6% | 25.7% | 13.1% | 8.6% | 7% | 1.4% | 0.63% |
| Feb 2026 | 43.2% | 28.2% | 11.1% | 8.5% | 7% | 1.4% | 0.62% |
| Mar 2026 | 39% | 31.1% | 11.7% | 9.4% | 6.3% | 1.5% | 1% |
| Apr 2026 | 41.5% | 27.1% | 12.4% | 10% | 6.7% | 1.3% | 0.9% |
| May 2026 | 39.6% | 31.6% | 10.7% | 9.5% | 6.4% | 1.6% | 0.7% |
| Jun 2026 | 34.7% | 30.9% | 15.4% | 10.1% | 6.8% | 1.4% | 0.74% |
| Jul 2026 | 36.5% | 29% | 12.7% | 10.7% | 8.8% | 1.4% | 0.96% |
| Aug 2026 | 36.1% | 28.7% | 11.8% | 10.6% | 10.6% | 1.4% | 0.78% |
| Sep 2026 | 38.8% | 27.9% | 14.2% | 9.3% | 7.6% | 1.5% | 0.69% |
How has the Montblanc and Ridge comparison changed over the last 12 months?
3 findings
- Ridge was ahead of Montblanc in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Montblanc’s share of searches among wallet brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Ridge’s share of searches among wallet brands worldwide moved from 26.9% to 27.9%, and its estimated monthly branded searches moved from 547K to 602K.
How did search popularity change for wallet brands worldwide in September 2026?
1 change
In September 2026, Ridge lost share of searches among wallet brands worldwide, from 28.7% to 27.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Montblanc’s and Ridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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