Brandwave

How popular isHerschel in search?

In August 2026, there were an estimated 40.5K branded searches for Herschel worldwide which is up 49.4% over the last 11 months. Herschel holds 4.9% estimated Share of Search among wallet brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ridge36.1%
  2. Bellroy32.9%
  3. Secrid24.1%
  4. Herschel4.9%
  5. Fossil2.2%
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Which wallet brands compete with Herschel?

Herschel against wallet brands worldwide, by month

Share of Search by month for Ridge, Bellroy, Secrid, Herschel, Fossil. The figures are in the table below the chart.

View monthly share of search table
MonthRidgeBellroySecridHerschelFossil
Oct 202534.5%30.9%28.2%3.8%2.5%
Nov 202530.1%27%36.8%3.3%2.7%
Dec 202532.1%28.7%32.1%3.5%3.5%
Jan 202636.9%27%30.1%3.3%2.7%
Feb 202638.9%29.1%26.1%3.5%2.3%
Mar 202639.2%29.2%26.2%3.5%1.9%
Apr 202634.7%31.7%28.4%3.1%2.1%
May 202641.1%30.6%22.5%3.7%2%
Jun 202632.1%29.2%32.1%4.3%2.4%
Jul 202635.8%33.3%24%4.8%2.2%
Aug 202636.1%32.9%24.1%4.9%2.2%
Sep 2026—————

  1. 1.Ridge

    36.1%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  2. 2.Bellroy

    32.9%

    Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share -0.4 points.

  3. 3.Secrid

    24.1%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  4. 4.Herschel

    4.9%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Fossil

    2.2%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Herschel and its closest rivals

How has branded search demand for Herschel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Herschel worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide increased from 3.8% to 4.9%.
  • Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide peaked at 4.9% in August 2026 and was lowest at 3.1% in April 2026.

How did search popularity change for wallet brands worldwide in August 2026?

  1. Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026.

  2. Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.

  3. Estimated monthly branded searches for Ridge worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

Where does Herschel compete?

Herschel is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
School bags6th of 60.16%Show ranking
Backpack brands4th of 51.4%Show ranking
Wallet brands4th of 54.9%Shown above
Laptop sleeve brands3rd of 610.4%Show ranking

How is Herschel measured?

Brandwave collects information about searches that people make online using Herschel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • herschel bag

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How the Brand Demand Index is measured

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