Case Logic vs Herschel:Which is more popular by branded search?
In August 2026, Herschel had more branded searches than Case Logic among laptop sleeve brands worldwide. Herschel was estimated to have 40.5K branded searches compared to Case Logic’s 590, and held a 10.4% Share of Search versus Case Logic’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case Logic or Herschel?
Compare the laptop sleeve brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herschel, Case Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | tomtoc | Herschel | Case Logic | Inateck | MOSISO |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 19.6% | 8.8% | 0.16% | 0.02% | 0.08% |
| Nov 2025 | 71.4% | 19.6% | 8.8% | 0.13% | 0.01% | 0.07% |
| Dec 2025 | 74% | 16.6% | 9.1% | 0.13% | 0.02% | 0.07% |
| Jan 2026 | 71.3% | 19.6% | 8.8% | 0.16% | 0.02% | 0.1% |
| Feb 2026 | 68.8% | 22.6% | 8.3% | 0.15% | 0.02% | 0.1% |
| Mar 2026 | 68.8% | 22.7% | 8.3% | 0.12% | 0.02% | 0.1% |
| Apr 2026 | 72.9% | 19.7% | 7.2% | 0.16% | 0.03% | <0.01% |
| May 2026 | 68.8% | 22.7% | 8.3% | 0.18% | 0.03% | <0.01% |
| Jun 2026 | 67.5% | 22.3% | 10% | 0.14% | 0.03% | 0.01% |
| Jul 2026 | 68% | 22% | 9.8% | 0.18% | 0.03% | 0.01% |
| Aug 2026 | 70.4% | 19% | 10.4% | 0.15% | 0.02% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Case Logic and Herschel comparison changed over the last 12 months?
3 findings
- Herschel was ahead of Case Logic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case Logic’s estimated Share of Search among laptop sleeve brands worldwide moved from 0.16% to 0.15%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for laptop sleeve brands worldwide in August 2026?
2 changes
In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%.
Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Case Logic’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case Logic
1 branded search term
- case logic bag
Herschel
1 branded search term
- herschel bag
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.