Herschel vs Incase:Which is more popular?
In September 2026, Herschel had more branded searches than Incase among laptop sleeve brands worldwide. Herschel had about 165,000 branded searches, while Incase had 90,500. Herschel made up 18.2% of all laptop sleeve brand searches we track, and Incase accounted for 10%. When we asked ChatGPT and Google AI Overviews about laptop sleeve brands, Incase appeared in four of the five answers and Herschel in one. Incase was mentioned before Herschel in every answer that named either.
Who do people search for more?
Herschel, about 82% more searches than Incase
Who does AI mention more?
Incase, mentioned in 4 of 5 answers, Herschel in 1
Who does AI recommend more?
Incase, named ahead of Herschel in 4 of 4 answers
Follow Herschel vs Incase and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop sleeve brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Incase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Herschel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Incase was listed before Herschel in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
tomtoc1st- Incase2nd
Bellroy3rd
Thule4th
Native Union5th- MOSISO6th
- Herschel7th
Case Logic–
Inateck–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- tomtoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bellroy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Incase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thule3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Native Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MOSISO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Herschel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Case Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Inateck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop sleeve brands
5 answers
Asked ChatGPT
“Which laptop sleeve brand should I buy?”
Asked ChatGPT
“What are the best laptop sleeve brands?”
Asked ChatGPT
“What's the best laptop sleeve brand for everyday carrying?”
Searched Google, AI Overview
“laptop sleeve brands”
Searched Google, AI Overview
“best laptop sleeve”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Herschel or Incase more popular in search?
This chart shows how often people search Google for Herschel and Incase by name. Each line represents a brand's share of searches for all nine laptop sleeve brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Herschel, Incase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Bellroy | Herschel | Incase | tomtoc | Native Union | Case Logic | Inateck | MOSISO |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 23.1% | 15.5% | 12.6% | 7.4% | 3.8% | 1.4% | 1.1% | 0.5% |
| Nov 2025 | 36.5% | 24.4% | 16.3% | 9% | 7.7% | 3.3% | 1.2% | 1.2% | 0.43% |
| Dec 2025 | 37% | 24.7% | 16.6% | 9.1% | 6.5% | 3.3% | 1.3% | 1% | 0.51% |
| Jan 2026 | 43.5% | 19.4% | 16% | 8.7% | 6.3% | 3.2% | 1.2% | 1.2% | 0.5% |
| Feb 2026 | 37.4% | 20.5% | 16.8% | 11.2% | 8.1% | 2.8% | 1.6% | 1.2% | 0.57% |
| Mar 2026 | 38.7% | 21.1% | 14.2% | 11.6% | 8.2% | 2.8% | 1.3% | 1.3% | 0.8% |
| Apr 2026 | 40.3% | 22% | 14.8% | 9.9% | 7% | 3% | 1.4% | 1.1% | 0.44% |
| May 2026 | 44.6% | 19.9% | 13.4% | 9% | 7.8% | 2.7% | 1% | 0.99% | 0.55% |
| Jun 2026 | 39.8% | 21.7% | 14.6% | 9.8% | 9.1% | 2.4% | 1.1% | 1.1% | 0.44% |
| Jul 2026 | 43.3% | 19.4% | 15.9% | 8.7% | 7.8% | 2.6% | 1% | 0.96% | 0.39% |
| Aug 2026 | 33.8% | 22.6% | 22.6% | 8.3% | 7.4% | 2.5% | 1.2% | 1.1% | 0.46% |
| Sep 2026 | 33.2% | 22.2% | 18.2% | 10% | 8.8% | 4.5% | 1.4% | 1.3% | 0.54% |
How has the Herschel and Incase comparison changed over the last 12 months?
3 findings
- Herschel was ahead of Incase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herschel’s share of searches among laptop sleeve brands worldwide moved from 15.5% to 18.2%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Incase’s share of searches among laptop sleeve brands worldwide moved from 12.6% to 10%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for laptop sleeve brands worldwide in September 2026?
2 changes
In September 2026, Incase gained share of searches among laptop sleeve brands worldwide, from 8.3% to 10%.
In September 2026, Herschel lost share of searches among laptop sleeve brands worldwide, from 22.6% to 18.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Herschel’s and Incase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laptop sleeve brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.