Brandwave

How popular isHerschel in search?

In August 2026, there were an estimated 40.5K branded searches for Herschel worldwide which is up 49.4% over the last 11 months. Herschel holds 10.4% estimated Share of Search among laptop sleeve brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellroy70.4%
  2. tomtoc19%
  3. Herschel10.4%
  4. Case Logic0.15%
  5. Inateck0.02%
  6. MOSISO0.01%
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Which laptop sleeve brands compete with Herschel?

Herschel against laptop sleeve brands worldwide, by month

Share of Search by month for Bellroy, tomtoc, Herschel. The figures are in the table below the chart.

View monthly share of search table
MonthBellroytomtocHerschelCase LogicInateckMOSISO
Oct 202571.3%19.6%8.8%0.16%0.02%0.08%
Nov 202571.4%19.6%8.8%0.13%0.01%0.07%
Dec 202574%16.6%9.1%0.13%0.02%0.07%
Jan 202671.3%19.6%8.8%0.16%0.02%0.1%
Feb 202668.8%22.6%8.3%0.15%0.02%0.1%
Mar 202668.8%22.7%8.3%0.12%0.02%0.1%
Apr 202672.9%19.7%7.2%0.16%0.03%<0.01%
May 202668.8%22.7%8.3%0.18%0.03%<0.01%
Jun 202667.5%22.3%10%0.14%0.03%0.01%
Jul 202668%22%9.8%0.18%0.03%0.01%
Aug 202670.4%19%10.4%0.15%0.02%0.01%
Sep 2026——————

  1. 1.Bellroy

    70.4%

    Held 1st. 274K estimated branded searches, +19.7% vs prior month. Share +2.4 points.

  2. 2.tomtoc

    19%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Herschel

    10.4%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  4. 4.Case Logic

    0.15%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Inateck

    0.02%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.MOSISO

    0.01%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Herschel and its closest rivals

How has branded search demand for Herschel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Herschel worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide increased from 8.8% to 10.4%.
  • Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide peaked at 10.4% in August 2026 and was lowest at 7.2% in April 2026.

How did search popularity change for laptop sleeve brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.

  2. In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%.

  3. In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%.

  4. Estimated monthly branded searches for Inateck worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

  5. Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026.

Where does Herschel compete?

Herschel is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
School bags6th of 60.16%Show ranking
Backpack brands4th of 51.4%Show ranking
Wallet brands4th of 54.9%Show ranking
Laptop sleeve brands3rd of 610.4%Shown above

How is Herschel measured?

Brandwave collects information about searches that people make online using Herschel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • herschel bag

Do you work for Herschel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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