Brandwave

Laptop sleeve brands:Which brands are most popular in search?

In August 2026, Bellroy was the most searched among laptop sleeve brands worldwide, with an estimated 274K branded searches and 70.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellroy70.4%
  2. tomtoc19%
  3. Herschel10.4%
  4. Case Logic0.15%
  5. Inateck0.02%
  6. MOSISO0.01%

Follow laptop sleeve brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the laptop sleeve brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laptop sleeve brands worldwide, by month

Share of Search by month for Bellroy, tomtoc, Herschel. The figures are in the table below the chart.

View monthly share of search table
MonthBellroytomtocHerschelCase LogicInateckMOSISO
Oct 202571.3%19.6%8.8%0.16%0.02%0.08%
Nov 202571.4%19.6%8.8%0.13%0.01%0.07%
Dec 202574%16.6%9.1%0.13%0.02%0.07%
Jan 202671.3%19.6%8.8%0.16%0.02%0.1%
Feb 202668.8%22.6%8.3%0.15%0.02%0.1%
Mar 202668.8%22.7%8.3%0.12%0.02%0.1%
Apr 202672.9%19.7%7.2%0.16%0.03%<0.01%
May 202668.8%22.7%8.3%0.18%0.03%<0.01%
Jun 202667.5%22.3%10%0.14%0.03%0.01%
Jul 202668%22%9.8%0.18%0.03%0.01%
Aug 202670.4%19%10.4%0.15%0.02%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bellroy

    70.4%

    Held 1st. 274K estimated branded searches, +19.7% vs prior month. Share +2.4 points.

  2. 2.tomtoc

    19%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Herschel

    10.4%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  4. 4.Case Logic

    0.15%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Inateck

    0.02%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.MOSISO

    0.01%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among laptop sleeve brands worldwide?

In August 2026, Bellroy was the most searched among laptop sleeve brands worldwide, with an estimated 274K branded searches and 70.4% estimated Share of Search within this set. tomtoc is in 2nd place, 51.4 percentage points behind at 19% Share of Search.

Global laptop sleeve brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bellroy71.3% → 70.4%74%Dec 202567.5%Jun 20261st
tomtoc19.6% → 19%22.7%Mar 202616.6%Dec 20252nd
Herschel8.8% → 10.4%10.4%Aug 20267.2%Apr 20263rd
Case Logic0.16% → 0.15%0.18%May 20260.12%Mar 20264th
Inateck0.02%0.03%Apr 20260.01%Nov 20256th → 5th
MOSISO0.08% → 0.01%0.1%Jan 2026<0.01%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide decreased from 71.3% to 70.4%.
  • Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide decreased from 19.6% to 19%.
  • Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide increased from 8.8% to 10.4%.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide peaked at 74% in December 2025 and was lowest at 67.5% in June 2026.
  • Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide peaked at 22.7% in March 2026 and was lowest at 16.6% in December 2025.
  • Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide peaked at 10.4% in August 2026 and was lowest at 7.2% in April 2026.
  • Across the 11 months ending August 2026, Inateck rose from 6th to 5th among laptop sleeve brands worldwide.
  • Across the 11 months ending August 2026, MOSISO fell from 5th to 6th among laptop sleeve brands worldwide.
  • Across the 11 months ending August 2026, Case Logic held steady: its estimated Share of Search among laptop sleeve brands worldwide moved less than 0.5 percentage points.

How did search popularity change for laptop sleeve brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.

  2. In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%.

  3. In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%.

  4. Estimated monthly branded searches for Inateck worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

  5. Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free