Brandwave

How popular isBellroy in search?

In August 2026, there were an estimated 274K branded searches for Bellroy worldwide which is up 24.6% over the last 11 months. Bellroy holds 70.4% estimated Share of Search among laptop sleeve brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellroy70.4%
  2. tomtoc19%
  3. Herschel10.4%
  4. Case Logic0.15%
  5. Inateck0.02%
  6. MOSISO0.01%
Bellroy website (opens in a new tab)

Follow Bellroy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which laptop sleeve brands compete with Bellroy?

Bellroy against laptop sleeve brands worldwide, by month

Share of Search by month for Bellroy, tomtoc, Herschel. The figures are in the table below the chart.

View monthly share of search table
MonthBellroytomtocHerschelCase LogicInateckMOSISO
Oct 202571.3%19.6%8.8%0.16%0.02%0.08%
Nov 202571.4%19.6%8.8%0.13%0.01%0.07%
Dec 202574%16.6%9.1%0.13%0.02%0.07%
Jan 202671.3%19.6%8.8%0.16%0.02%0.1%
Feb 202668.8%22.6%8.3%0.15%0.02%0.1%
Mar 202668.8%22.7%8.3%0.12%0.02%0.1%
Apr 202672.9%19.7%7.2%0.16%0.03%<0.01%
May 202668.8%22.7%8.3%0.18%0.03%<0.01%
Jun 202667.5%22.3%10%0.14%0.03%0.01%
Jul 202668%22%9.8%0.18%0.03%0.01%
Aug 202670.4%19%10.4%0.15%0.02%0.01%
Sep 2026——————

  1. 1.Bellroy

    70.4%

    Held 1st. 274K estimated branded searches, +19.7% vs prior month. Share +2.4 points.

  2. 2.tomtoc

    19%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Herschel

    10.4%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  4. 4.Case Logic

    0.15%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Inateck

    0.02%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.MOSISO

    0.01%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bellroy and its closest rivals

How has branded search demand for Bellroy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bellroy worldwide rose from 220K to 274K.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide decreased from 71.3% to 70.4%.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide peaked at 74% in December 2025 and was lowest at 67.5% in June 2026.

How did search popularity change for laptop sleeve brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.

  2. In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%.

  3. In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%.

  4. Estimated monthly branded searches for Inateck worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

  5. Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026.

Where does Bellroy compete?

Bellroy is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backpack brands3rd of 59.6%Show ranking
Travel wallet brands2nd of 625.3%Show ranking
Wallet brands2nd of 532.9%Show ranking
Travel backpack brands1st of 547.5%Show ranking
Laptop sleeve brands1st of 670.4%Shown above

How is Bellroy measured?

Brandwave collects information about searches that people make online using Bellroy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bellroy
  • bellroy backpack
  • bellroy com
  • bellroy travel backpack
  • travel backpack bellroy

Do you work for Bellroy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bellroy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free