Herschel vs tomtoc:Which is searched more?
In August 2026, tomtoc had more branded searches than Herschel among laptop sleeve brands worldwide. tomtoc was estimated to have 74K branded searches compared to Herschel’s 40.5K, and held an 18.4% Share of Search versus Herschel’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Herschel or tomtoc?
Compare the laptop sleeve brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for tomtoc, Herschel. The figures are in the table below the chart.
View monthly share of search table
| Month | tomtoc | Herschel |
|---|---|---|
| Oct 2025 | 18.9% | 8.5% |
| Nov 2025 | 19% | 8.5% |
| Dec 2025 | 16.1% | 8.8% |
| Jan 2026 | 18.9% | 8.5% |
| Feb 2026 | 21.6% | 7.9% |
| Mar 2026 | 21.9% | 8% |
| Apr 2026 | 18.9% | 6.9% |
| May 2026 | 22% | 8.1% |
| Jun 2026 | 21.6% | 9.7% |
| Jul 2026 | 21.3% | 9.5% |
| Aug 2026 | 18.4% | 10.1% |
| Sep 2026 | — | — |
How has the Herschel and tomtoc comparison changed over the last 12 months?
3 findings
- tomtoc was ahead of Herschel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide moved from 18.9% to 18.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for laptop sleeve brands worldwide in August 2026?
2 changes
In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.5% to 10.1%.
In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 21.3% to 18.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Herschel’s and tomtoc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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