Brandwave

How popular istomtoc in search?

In August 2026, there were an estimated 74K branded searches for tomtoc worldwide which is up 22.3% over the last 11 months. tomtoc holds 19% estimated Share of Search among laptop sleeve brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellroy70.4%
  2. tomtoc19%
  3. Herschel10.4%
  4. Case Logic0.15%
  5. Inateck0.02%
  6. MOSISO0.01%
tomtoc website (opens in a new tab)

Follow tomtoc and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which laptop sleeve brands compete with tomtoc?

tomtoc against laptop sleeve brands worldwide, by month

Share of Search by month for Bellroy, tomtoc, Herschel. The figures are in the table below the chart.

View monthly share of search table
MonthBellroytomtocHerschelCase LogicInateckMOSISO
Oct 202571.3%19.6%8.8%0.16%0.02%0.08%
Nov 202571.4%19.6%8.8%0.13%0.01%0.07%
Dec 202574%16.6%9.1%0.13%0.02%0.07%
Jan 202671.3%19.6%8.8%0.16%0.02%0.1%
Feb 202668.8%22.6%8.3%0.15%0.02%0.1%
Mar 202668.8%22.7%8.3%0.12%0.02%0.1%
Apr 202672.9%19.7%7.2%0.16%0.03%<0.01%
May 202668.8%22.7%8.3%0.18%0.03%<0.01%
Jun 202667.5%22.3%10%0.14%0.03%0.01%
Jul 202668%22%9.8%0.18%0.03%0.01%
Aug 202670.4%19%10.4%0.15%0.02%0.01%
Sep 2026——————

  1. 1.Bellroy

    70.4%

    Held 1st. 274K estimated branded searches, +19.7% vs prior month. Share +2.4 points.

  2. 2.tomtoc

    19%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Herschel

    10.4%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  4. 4.Case Logic

    0.15%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Inateck

    0.02%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.MOSISO

    0.01%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between tomtoc and its closest rivals

How has branded search demand for tomtoc changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for tomtoc worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide decreased from 19.6% to 19%.
  • Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide peaked at 22.7% in March 2026 and was lowest at 16.6% in December 2025.

How did search popularity change for laptop sleeve brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.

  2. In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%.

  3. In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%.

  4. Estimated monthly branded searches for Inateck worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

  5. Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026.

How is tomtoc measured?

Brandwave collects information about searches that people make online using tomtoc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tom toc

Do you work for tomtoc? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is tomtoc your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free