Herschel vs Secrid:Which is more popular by branded search?
In August 2026, Secrid had more branded searches than Herschel among wallet brands worldwide. Secrid was estimated to have 201K branded searches compared to Herschel’s 40.5K, and held a 24.1% Share of Search versus Herschel’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Herschel or Secrid?
Compare the wallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Secrid, Herschel. The figures are in the table below the chart.
View monthly share of search table
| Month | Ridge | Bellroy | Secrid | Herschel | Fossil |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 28.2% | 3.8% | 2.5% |
| Nov 2025 | 30.1% | 27% | 36.8% | 3.3% | 2.7% |
| Dec 2025 | 32.1% | 28.7% | 32.1% | 3.5% | 3.5% |
| Jan 2026 | 36.9% | 27% | 30.1% | 3.3% | 2.7% |
| Feb 2026 | 38.9% | 29.1% | 26.1% | 3.5% | 2.3% |
| Mar 2026 | 39.2% | 29.2% | 26.2% | 3.5% | 1.9% |
| Apr 2026 | 34.7% | 31.7% | 28.4% | 3.1% | 2.1% |
| May 2026 | 41.1% | 30.6% | 22.5% | 3.7% | 2% |
| Jun 2026 | 32.1% | 29.2% | 32.1% | 4.3% | 2.4% |
| Jul 2026 | 35.8% | 33.3% | 24% | 4.8% | 2.2% |
| Aug 2026 | 36.1% | 32.9% | 24.1% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Herschel and Secrid comparison changed over the last 12 months?
3 findings
- Secrid was ahead of Herschel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among wallet brands worldwide moved from 28.2% to 24.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for wallet brands worldwide in August 2026?
1 change
Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Herschel’s and Secrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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