Eastpak vs Herschel:Which is more popular by branded search?
In August 2026, Eastpak had more branded searches than Herschel among school bags worldwide. Eastpak was estimated to have 49.5K branded searches compared to Herschel’s 40.5K, and held a 0.2% Share of Search versus Herschel’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eastpak or Herschel?
Compare the school bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eastpak, Herschel. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Under Armour | JanSport | Smiggle | Eastpak | Herschel |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 16.4% | 0.66% | 1.2% | 0.07% | 0.11% |
| Nov 2025 | 84.3% | 13.9% | 0.46% | 1.2% | 0.05% | 0.09% |
| Dec 2025 | 81.7% | 16.4% | 0.54% | 1.2% | 0.06% | 0.11% |
| Jan 2026 | 83.8% | 13.8% | 0.83% | 1.5% | 0.06% | 0.09% |
| Feb 2026 | 84% | 13.8% | 1% | 1% | 0.06% | 0.09% |
| Mar 2026 | 84.5% | 13.9% | 0.68% | 0.83% | 0.06% | 0.09% |
| Apr 2026 | 84.3% | 13.8% | 0.68% | 1% | 0.06% | 0.09% |
| May 2026 | 84% | 13.8% | 0.83% | 1.2% | 0.07% | 0.11% |
| Jun 2026 | 83.6% | 13.7% | 1% | 1.5% | 0.07% | 0.14% |
| Jul 2026 | 82.2% | 13.5% | 2.2% | 1.8% | 0.11% | 0.13% |
| Aug 2026 | 81.7% | 13.4% | 2.7% | 1.8% | 0.2% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eastpak and Herschel comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Eastpak took it in August 2026.
- Across the 11 months ending August 2026, Eastpak’s estimated Share of Search among school bags worldwide moved from 0.07% to 0.2%, and its estimated monthly branded searches moved from 18.1K to 49.5K.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among school bags worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for school bags worldwide in August 2026?
2 changes
In August 2026, Eastpak rose from 6th to 5th among school bags worldwide.
In August 2026, Herschel fell from 5th to 6th among school bags worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Eastpak’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.