Bottega Veneta vs COS:Which is searched more?
In September 2026, Bottega Veneta had more branded searches than COS among premium fashion brands worldwide. Bottega Veneta had about 1.2 million branded searches, while COS had 171,000. Bottega Veneta made up 6.4% of all premium fashion brand searches we track, and COS accounted for 0.89%. These are worldwide searches for English-language branded terms.
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Is Bottega Veneta or COS more popular in search?
Compare the premium international fashion brands people shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bottega Veneta, COS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Calvin Klein | Tommy Hilfiger | Guess | Lacoste | Bottega Veneta | Hugo Boss | Brunello Cucinelli | COS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 15.8% | 19.2% | 10.5% | 15.8% | 4.7% | 7.1% | 2.6% | 0.87% |
| Nov 2025 | 21.7% | 17.7% | 21.7% | 11.9% | 14.5% | 3.5% | 6.5% | 1.9% | 0.65% |
| Dec 2025 | 22.9% | 15.3% | 18.7% | 12.6% | 15.3% | 4.6% | 6.9% | 3.1% | 0.57% |
| Jan 2026 | 22.3% | 14.9% | 18.2% | 14.9% | 14.9% | 4.5% | 6.7% | 3% | 0.67% |
| Feb 2026 | 18.1% | 22.2% | 18.1% | 12.1% | 14.8% | 5.4% | 5.4% | 3% | 0.76% |
| Mar 2026 | 16% | 23.9% | 16% | 13.1% | 16% | 5.8% | 5.8% | 2.6% | 0.72% |
| Apr 2026 | 18.7% | 18.7% | 18.7% | 12.5% | 15.3% | 6.8% | 5.6% | 3.1% | 0.78% |
| May 2026 | 16.7% | 20.4% | 16.7% | 13.7% | 16.7% | 6.1% | 6.1% | 2.7% | 0.85% |
| Jun 2026 | 18% | 18% | 18% | 12.1% | 18% | 5.4% | 6.6% | 3% | 0.81% |
| Jul 2026 | 17.1% | 17.1% | 20.9% | 14% | 17.1% | 5.1% | 5.1% | 2.8% | 0.72% |
| Aug 2026 | 20.6% | 16.9% | 16.9% | 13.8% | 16.9% | 6.2% | 5% | 2.8% | 0.81% |
| Sep 2026 | 21.3% | 17.4% | 17.4% | 14.3% | 14.3% | 6.4% | 5.2% | 2.9% | 0.89% |
How has the Bottega Veneta and COS comparison changed over the last 12 months?
3 findings
- Bottega Veneta was ahead of COS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bottega Veneta’s share of searches among premium fashion brands worldwide moved from 4.7% to 6.4%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, COS’s share of searches among premium fashion brands worldwide moved from 0.87% to 0.89%, and its estimated monthly branded searches moved from 184K to 171K.
How did search popularity change for premium fashion brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bottega Veneta worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bottega Veneta’s and COS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bottega Veneta
1 branded search term
- bottega veneta
COS
2 branded search terms
- cos clothing
- cos stores
Other head-to-heads among premium fashion brands
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Ralph Lauren vs Lacoste: compare search popularity- Calvin Klein vs Tommy Hilfiger: compare search popularity
- Calvin Klein vs Guess: compare search popularity
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