Brandwave

Bottega Veneta vs Montblanc:Which is more popular?

In September 2026, Montblanc had more branded searches than Bottega Veneta among wallet brands worldwide. Montblanc had about 33,100 branded searches, while Bottega Veneta had 14,800. Montblanc made up 1.5% of all wallet brand searches we track, and Bottega Veneta accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about wallet brands, Montblanc appeared in three of the five answers and Bottega Veneta in two. Montblanc was mentioned before Bottega Veneta in two out of three answers that named either.

Among wallet brands worldwide in September 2026

Who do people search for more?

Montblanc, about 2 searches for every 1 for Bottega Veneta

Montblanc 33.1K searchesBottega Veneta 14.8K searches

Who does AI mention more?

Montblanc, mentioned in 3 of 5 answers, Bottega Veneta in 2

Montblanc in 3 of 5Bottega Veneta in 2 of 5

Who does AI recommend more?

Montblanc, named ahead of Bottega Veneta in 2 of 3 answers

Montblanc first in 2Bottega Veneta first in 1

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Top wallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Montblanc was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bottega Veneta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Montblanc was listed before Bottega Veneta in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bellroy1st
  2. Ridge2nd
  3. Secrid3rd
  4. Montblanc4th
  5. Fossil5th
  6. Bottega Veneta6th
  7. Herschel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ridge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellroy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Secrid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Montblanc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fossil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bottega Veneta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wallet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bottega Veneta or Montblanc more popular in search?

This chart shows how often people search Google for Bottega Veneta and Montblanc by name. Each line represents a brand's share of searches for all seven wallet brands we track, month by month, from English-language searches worldwide.

Bottega Veneta and Montblanc among wallet brands worldwide, by month

Share of searches by month for Montblanc, Bottega Veneta. The figures are in the table below the chart.

View monthly share of searches table
MonthFossilRidgeSecridBellroyHerschelMontblancBottega Veneta
Oct 202541.4%26.9%12.9%9.9%6.6%1.6%0.73%
Nov 202535.2%33.4%15.7%8.4%5.7%1.1%0.51%
Dec 202534%37%13.5%8.1%5.4%1.3%0.73%
Jan 202643.6%25.7%13.1%8.6%7%1.4%0.63%
Feb 202643.2%28.2%11.1%8.5%7%1.4%0.62%
Mar 202639%31.1%11.7%9.4%6.3%1.5%1%
Apr 202641.5%27.1%12.4%10%6.7%1.3%0.9%
May 202639.6%31.6%10.7%9.5%6.4%1.6%0.7%
Jun 202634.7%30.9%15.4%10.1%6.8%1.4%0.74%
Jul 202636.5%29%12.7%10.7%8.8%1.4%0.96%
Aug 202636.1%28.7%11.8%10.6%10.6%1.4%0.78%
Sep 202638.8%27.9%14.2%9.3%7.6%1.5%0.69%

How has the Bottega Veneta and Montblanc comparison changed over the last 12 months?

3 findings
  • Montblanc was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bottega Veneta’s share of searches among wallet brands worldwide moved from 0.73% to 0.69%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Montblanc’s share of searches among wallet brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for wallet brands worldwide in September 2026?

0 changes

Neither Bottega Veneta nor Montblanc moved beyond provider rounding among wallet brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bottega Veneta’s and Montblanc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bottega Veneta

1 branded search term

  • bottega veneta wallet

Montblanc

1 branded search term

  • montblanc wallet

How the Brand Demand Index is measured

Other head-to-heads among wallet brands

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