Brandwave

Bottega Veneta vs Secrid:Which is more popular?

In September 2026, Secrid had more branded searches than Bottega Veneta among wallet brands worldwide. Secrid had about 307,000 branded searches, while Bottega Veneta had 14,800. Secrid made up 14.2% of all wallet brand searches we track, and Bottega Veneta accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about wallet brands, Secrid appeared in three of the five answers and Bottega Veneta in two. Secrid was mentioned before Bottega Veneta in every answer that named either.

Among wallet brands worldwide in September 2026

Who do people search for more?

Secrid, about 21 searches for every 1 for Bottega Veneta

Secrid 307K searchesBottega Veneta 14.8K searches

Who does AI mention more?

Secrid, mentioned in 3 of 5 answers, Bottega Veneta in 2

Secrid in 3 of 5Bottega Veneta in 2 of 5

Who does AI recommend more?

Secrid, named ahead of Bottega Veneta in 3 of 3 answers

Secrid first in 3Bottega Veneta never first

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Top wallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Secrid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bottega Veneta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Secrid was listed before Bottega Veneta in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bellroy1st
  2. Ridge2nd
  3. Secrid3rd
  4. Montblanc4th
  5. Fossil5th
  6. Bottega Veneta6th
  7. Herschel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ridge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellroy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Secrid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Montblanc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fossil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bottega Veneta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wallet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bottega Veneta or Secrid more popular in search?

This chart shows how often people search Google for Bottega Veneta and Secrid by name. Each line represents a brand's share of searches for all seven wallet brands we track, month by month, from English-language searches worldwide.

Bottega Veneta and Secrid among wallet brands worldwide, by month

Share of searches by month for Secrid, Bottega Veneta. The figures are in the table below the chart.

View monthly share of searches table
MonthFossilRidgeSecridBellroyHerschelMontblancBottega Veneta
Oct 202541.4%26.9%12.9%9.9%6.6%1.6%0.73%
Nov 202535.2%33.4%15.7%8.4%5.7%1.1%0.51%
Dec 202534%37%13.5%8.1%5.4%1.3%0.73%
Jan 202643.6%25.7%13.1%8.6%7%1.4%0.63%
Feb 202643.2%28.2%11.1%8.5%7%1.4%0.62%
Mar 202639%31.1%11.7%9.4%6.3%1.5%1%
Apr 202641.5%27.1%12.4%10%6.7%1.3%0.9%
May 202639.6%31.6%10.7%9.5%6.4%1.6%0.7%
Jun 202634.7%30.9%15.4%10.1%6.8%1.4%0.74%
Jul 202636.5%29%12.7%10.7%8.8%1.4%0.96%
Aug 202636.1%28.7%11.8%10.6%10.6%1.4%0.78%
Sep 202638.8%27.9%14.2%9.3%7.6%1.5%0.69%

How has the Bottega Veneta and Secrid comparison changed over the last 12 months?

3 findings
  • Secrid was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bottega Veneta’s share of searches among wallet brands worldwide moved from 0.73% to 0.69%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Secrid’s share of searches among wallet brands worldwide moved from 12.9% to 14.2%, and its estimated monthly branded searches moved from 262K to 307K.

How did search popularity change for wallet brands worldwide in September 2026?

1 change

  1. In September 2026, Secrid gained share of searches among wallet brands worldwide, from 11.8% to 14.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bottega Veneta’s and Secrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bottega Veneta

1 branded search term

  • bottega veneta wallet

Secrid

2 branded search terms

  • secrid
  • secrid wallet

How the Brand Demand Index is measured

Other head-to-heads among wallet brands

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