Brandwave

Bellroy vs Pacsafe:Which is more popular by branded search?

In August 2026, Bellroy had more branded searches than Pacsafe among travel wallet brands worldwide. Bellroy was estimated to have 274K branded searches compared to Pacsafe’s 60.5K, and held a 25.3% Share of Search versus Pacsafe’s 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among travel wallet brands worldwide in August 2026Which is more popular in search, Bellroy or Pacsafe?
Bellroy25.3%274K searches
vs
Pacsafe5.6%60.5K searches

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Which is more popular in search, Bellroy or Pacsafe?

Compare the travel wallet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bellroy and Pacsafe among travel wallet brands worldwide, by month

Share of Search by month for Bellroy, Pacsafe. The figures are in the table below the chart.

View monthly share of search table
MonthTumiBellroySecridPacsafeTravelamboZopp
Oct 202553.3%21.3%19.5%5.9%<0.01%—
Nov 202549.1%19.7%26.8%4.4%<0.01%—
Dec 202551.6%20.7%23.1%4.6%<0.01%—
Jan 202651.1%20.4%22.8%5.6%<0.01%—
Feb 202657.3%19.2%17.2%6.3%<0.01%—
Mar 202653.1%21.7%19.4%5.8%<0.01%—
Apr 202653.1%21.7%19.4%5.8%<0.01%—
May 202655%22.4%16.5%6.1%<0.01%—
Jun 202650.9%20.7%22.8%5.6%<0.01%—
Jul 202654.7%22.8%16.4%6%<0.01%—
Aug 202650.7%25.3%18.5%5.6%<0.01%—
Sep 2026——————

How has the Bellroy and Pacsafe comparison changed over the last 12 months?

  • Bellroy was ahead of Pacsafe in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide moved from 21.3% to 25.3%, and its estimated monthly branded searches moved from 220K to 274K.
  • Across the 11 months ending August 2026, Pacsafe’s estimated Share of Search among travel wallet brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for travel wallet brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and Pacsafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellroy

5 branded search terms

  • bellroy
  • bellroy backpack
  • bellroy com
  • bellroy travel backpack
  • travel backpack bellroy

Pacsafe

1 branded search term

  • pacsafe

How the Brand Demand Index is measured

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