Bellroy vs KeySmart:Which is more popular?
In September 2026, KeySmart had more branded searches than Bellroy among key organizer brands worldwide. KeySmart had about 9,900 branded searches, while Bellroy had 1,600. KeySmart made up 11.9% of all key organizer brand searches we track, and Bellroy accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about key organizer brands, KeySmart appeared in all five answers and Bellroy in one. KeySmart was mentioned before Bellroy in every answer.
Who do people search for more?
KeySmart, about 6 searches for every 1 for Bellroy
Who does AI mention more?
KeySmart, mentioned in every answer we collected
Who does AI recommend more?
KeySmart, named ahead of Bellroy in every answer
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Top key organizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KeySmart appeared in all five answers. Bellroy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KeySmart was listed before Bellroy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about key organizer brands
5 answers
Asked ChatGPT
“Which key organizer should I buy?”
Asked ChatGPT
“What are the best key organizer brands?”
Asked ChatGPT
“What's the best key organizer for carrying a lot of keys?”
Searched Google, AI Overview
“key organizer”
Searched Google, AI Overview
“best key organizer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Bellroy or KeySmart more popular in search?
This chart shows how often people search Google for Bellroy and KeySmart by name. Each line represents a brand's share of searches for all four key organizer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KeySmart, Bellroy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Orbitkey | KeyBar | KeySmart | Bellroy |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28.1% | 18.7% | 2% |
| Nov 2025 | 65.5% | 19.7% | 13.1% | 1.7% |
| Dec 2025 | 65% | 19.5% | 13% | 2.5% |
| Jan 2026 | 56% | 25.1% | 16.7% | 2.1% |
| Feb 2026 | 56.4% | 25.3% | 16.9% | 1.5% |
| Mar 2026 | 53.2% | 29.1% | 15.9% | 1.7% |
| Apr 2026 | 62.8% | 23% | 12.6% | 1.7% |
| May 2026 | 60.9% | 22.3% | 14.9% | 1.9% |
| Jun 2026 | 56.2% | 25.2% | 16.8% | 1.8% |
| Jul 2026 | 54% | 24.2% | 19.7% | 2.1% |
| Aug 2026 | 58% | 26% | 14.2% | 1.8% |
| Sep 2026 | 59.5% | 26.7% | 11.9% | 1.9% |
How has the Bellroy and KeySmart comparison changed over the last 12 months?
3 findings
- KeySmart was ahead of Bellroy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bellroy’s share of searches among key organizer brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, KeySmart’s share of searches among key organizer brands worldwide moved from 18.7% to 11.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for key organizer brands worldwide in September 2026?
1 change
In September 2026, KeySmart lost share of searches among key organizer brands worldwide, from 14.2% to 11.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bellroy’s and KeySmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among key organizer brands
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