Brandwave

How popular isKeySmart in search?

In September 2026, people searched for KeySmart by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 11.9% of all global key organizer brand searches, placing KeySmart third out of four brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Orbitkey59.5%
  2. KeyBar26.7%
  3. KeySmart11.9%
  4. Bellroy1.9%
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Which key organizer brands compete with KeySmart?

KeySmart against key organizer brands worldwide, by month

Share of searches by month for Orbitkey, KeyBar, KeySmart. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbitkeyKeyBarKeySmartBellroy
Oct 202551.2%28.1%18.7%2%
Nov 202565.5%19.7%13.1%1.7%
Dec 202565%19.5%13%2.5%
Jan 202656%25.1%16.7%2.1%
Feb 202656.4%25.3%16.9%1.5%
Mar 202653.2%29.1%15.9%1.7%
Apr 202662.8%23%12.6%1.7%
May 202660.9%22.3%14.9%1.9%
Jun 202656.2%25.2%16.8%1.8%
Jul 202654%24.2%19.7%2.1%
Aug 202658%26%14.2%1.8%
Sep 202659.5%26.7%11.9%1.9%
  1. 1.Orbitkey

    59.5%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  2. 2.KeyBar

    26.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.

  3. 3.KeySmart

    11.9%

    Held 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  4. 4.Bellroy

    1.9%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.1 points.

Compare search popularity between KeySmart and its closest rivals

Every comparison with KeySmart

3 comparisons

How has branded search demand for KeySmart changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KeySmart worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, KeySmart’s share of searches among key organizer brands worldwide decreased from 18.7% to 11.9%.
  • Across the 12 months ending September 2026, KeySmart’s share of searches among key organizer brands worldwide peaked at 19.7% in July 2026 and was lowest at 11.9% in September 2026.

How did search popularity change for key organizer brands worldwide in September 2026?

3 changes
  1. In September 2026, Orbitkey gained share of searches among key organizer brands worldwide, from 58% to 59.5%.

  2. In September 2026, KeyBar gained share of searches among key organizer brands worldwide, from 26% to 26.7%.

  3. In September 2026, KeySmart lost share of searches among key organizer brands worldwide, from 14.2% to 11.9%.

How are KeySmart’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KeySmart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keysmart

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How the Brand Demand Index is measured

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