How popular isKeySmart in search?
In September 2026, people searched for KeySmart by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 11.9% of all global key organizer brand searches, placing KeySmart third out of four brands. These are worldwide searches for English-language branded terms.
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Which key organizer brands compete with KeySmart?
Share of searches by month for Orbitkey, KeyBar, KeySmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Orbitkey | KeyBar | KeySmart | Bellroy |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28.1% | 18.7% | 2% |
| Nov 2025 | 65.5% | 19.7% | 13.1% | 1.7% |
| Dec 2025 | 65% | 19.5% | 13% | 2.5% |
| Jan 2026 | 56% | 25.1% | 16.7% | 2.1% |
| Feb 2026 | 56.4% | 25.3% | 16.9% | 1.5% |
| Mar 2026 | 53.2% | 29.1% | 15.9% | 1.7% |
| Apr 2026 | 62.8% | 23% | 12.6% | 1.7% |
| May 2026 | 60.9% | 22.3% | 14.9% | 1.9% |
| Jun 2026 | 56.2% | 25.2% | 16.8% | 1.8% |
| Jul 2026 | 54% | 24.2% | 19.7% | 2.1% |
| Aug 2026 | 58% | 26% | 14.2% | 1.8% |
| Sep 2026 | 59.5% | 26.7% | 11.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 49.5K | -18.2% | +1.5 points | |
| 2, held 2nd | 26.7% | 22.2K | -18.1% | +0.7 points | |
| 3, held 3rd | 11.9% | 9.9K | -33.1% | -2.3 points | |
| 4, held 4th | 1.9% | 1.6K | -15.8% | +0.1 points |
1.
Orbitkey59.5%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.
2.
KeyBar26.7%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.
3.
KeySmart11.9%
Held 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.3 points.
4.
Bellroy1.9%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.1 points.
Compare search popularity between KeySmart and its closest rivals
Every comparison with KeySmart
3 comparisons
How has branded search demand for KeySmart changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KeySmart worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, KeySmart’s share of searches among key organizer brands worldwide decreased from 18.7% to 11.9%.
- Across the 12 months ending September 2026, KeySmart’s share of searches among key organizer brands worldwide peaked at 19.7% in July 2026 and was lowest at 11.9% in September 2026.
How did search popularity change for key organizer brands worldwide in September 2026?
3 changes
In September 2026, Orbitkey gained share of searches among key organizer brands worldwide, from 58% to 59.5%.
In September 2026, KeyBar gained share of searches among key organizer brands worldwide, from 26% to 26.7%.
In September 2026, KeySmart lost share of searches among key organizer brands worldwide, from 14.2% to 11.9%.
How are KeySmart’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using KeySmart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- keysmart
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