Native Union vs Tumi:Which is more popular?
In September 2026, Tumi had more branded searches than Native Union among laptop case brands worldwide. Tumi had about 2,120 branded searches, while Native Union had 620. Tumi made up 7.5% of all laptop case brand searches we track, and Native Union accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about laptop case brands, neither Native Union nor Tumi appeared in any of the five answers.
Who do people search for more?
Tumi, about 3 searches for every 1 for Native Union
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top laptop case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Native Union nor Tumi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Case Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop case brands
5 answers
Asked ChatGPT
“Which laptop case brand should I buy?”
Asked ChatGPT
“What are the best laptop case brands?”
Asked ChatGPT
“What's the best laptop case brand for protecting a laptop?”
Searched Google, AI Overview
“best laptop case”
Searched Google, AI Overview
“protective laptop case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Native Union or Tumi more popular in search?
This chart shows how often people search Google for Native Union and Tumi by name. Each line represents a brand's share of searches for all 11 laptop case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tumi, Native Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | tomtoc | MOSISO | Thule | Bellroy | Herschel | Tumi | Pelican | Incase | Case Logic | Native Union | Inateck |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 18% | 12.4% | 12.1% | 7.8% | 6.3% | 8.7% | 8.8% | 3.6% | 1.7% | 1.2% |
| Nov 2025 | 17.6% | 16.7% | 16.6% | 11.3% | 9% | 7.4% | 8% | 7.5% | 3% | 1.7% | 1.1% |
| Dec 2025 | 23.5% | 15% | 12.8% | 15.2% | 8.2% | 7.1% | 6.2% | 7.6% | 1.9% | 1.7% | 0.86% |
| Jan 2026 | 29.3% | 14.3% | 14.1% | 8.2% | 8.7% | 5.7% | 5.9% | 8.8% | 2.8% | 1.4% | 0.8% |
| Feb 2026 | 41.1% | 12.7% | 13.9% | 6.6% | 4.1% | 4.6% | 5.7% | 7.1% | 2% | 1.3% | 0.81% |
| Mar 2026 | 44% | 16.8% | 8% | 7.7% | 5% | 3.4% | 5.8% | 5% | 2% | 1.7% | 0.57% |
| Apr 2026 | 20.4% | 10.4% | 18.5% | 7.6% | 4.7% | 3.9% | 5.4% | 5% | 22% | 1.5% | 0.67% |
| May 2026 | 25.4% | 17.5% | 9.5% | 9% | 4.6% | 6.2% | 6.5% | 5.6% | 12.5% | 2.2% | 1.1% |
| Jun 2026 | 35.9% | 11.7% | 8.7% | 8.3% | 4.1% | 5.3% | 6% | 15.6% | 1.6% | 1.8% | 1.1% |
| Jul 2026 | 25.5% | 12.8% | 11% | 15.5% | 5.3% | 5.8% | 6.5% | 12.4% | 2.3% | 1.8% | 0.89% |
| Aug 2026 | 24.8% | 14.7% | 12.6% | 14.3% | 7.4% | 6.2% | 6.1% | 8.9% | 2.3% | 1.8% | 0.96% |
| Sep 2026 | 24.6% | 17.3% | 12.3% | 10.4% | 7.7% | 7.5% | 7.3% | 6.1% | 2.9% | 2.2% | 1.7% |
Tumi and Native Union sell other things too, so only their searches that name this product count here, like “tumi laptop case”.
How has the Native Union and Tumi comparison changed over the last 12 months?
3 findings
- Tumi was ahead of Native Union in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Native Union’s share of searches among laptop case brands worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches moved from 420 to 620.
- Across the 12 months ending September 2026, Tumi’s share of searches among laptop case brands worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 1.5K to 2.1K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, Tumi overtook Incase to rank 6th among laptop case brands worldwide, with 7.5% of the searches.
Estimated monthly branded searches for Native Union worldwide rose 47.6% over 12 measured months, from 420 to 620 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Native Union’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native Union
3 branded search terms
- native union laptop case
- native union laptop sleeve
- native union macbook sleeve
Tumi
4 branded search terms
- tumi laptop case
- tumi laptop sleeve
- tumi macbook case
- tumi macbook sleeve
Other head-to-heads among laptop case brands
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