MOSISO vs Thule:Which is more popular?
In September 2026, MOSISO had more branded searches than Thule among laptop case brands worldwide. MOSISO had about 4,920 branded searches, while Thule had 3,490. MOSISO made up 17.3% of all laptop case brand searches we track, and Thule accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about laptop case brands, Thule appeared in four of the five answers and MOSISO in two. Thule was mentioned before MOSISO in three out of four answers.
Who do people search for more?
MOSISO, about 41% more searches than Thule
Who does AI mention more?
Thule, mentioned in 4 of 5 answers, MOSISO in 2
Who does AI recommend more?
Thule, named ahead of MOSISO in 3 of 4 answers
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Top laptop case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MOSISO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was listed before MOSISO in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Case Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop case brands
5 answers
Asked ChatGPT
“Which laptop case brand should I buy?”
Asked ChatGPT
“What are the best laptop case brands?”
Asked ChatGPT
“What's the best laptop case brand for protecting a laptop?”
Searched Google, AI Overview
“best laptop case”
Searched Google, AI Overview
“protective laptop case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MOSISO or Thule more popular in search?
This chart shows how often people search Google for MOSISO and Thule by name. Each line represents a brand's share of searches for all 11 laptop case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MOSISO, Thule. The figures are in the table below the chart.
View monthly share of searches table
| Month | tomtoc | MOSISO | Thule | Bellroy | Herschel | Tumi | Pelican | Incase | Case Logic | Native Union | Inateck |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 18% | 12.4% | 12.1% | 7.8% | 6.3% | 8.7% | 8.8% | 3.6% | 1.7% | 1.2% |
| Nov 2025 | 17.6% | 16.7% | 16.6% | 11.3% | 9% | 7.4% | 8% | 7.5% | 3% | 1.7% | 1.1% |
| Dec 2025 | 23.5% | 15% | 12.8% | 15.2% | 8.2% | 7.1% | 6.2% | 7.6% | 1.9% | 1.7% | 0.86% |
| Jan 2026 | 29.3% | 14.3% | 14.1% | 8.2% | 8.7% | 5.7% | 5.9% | 8.8% | 2.8% | 1.4% | 0.8% |
| Feb 2026 | 41.1% | 12.7% | 13.9% | 6.6% | 4.1% | 4.6% | 5.7% | 7.1% | 2% | 1.3% | 0.81% |
| Mar 2026 | 44% | 16.8% | 8% | 7.7% | 5% | 3.4% | 5.8% | 5% | 2% | 1.7% | 0.57% |
| Apr 2026 | 20.4% | 10.4% | 18.5% | 7.6% | 4.7% | 3.9% | 5.4% | 5% | 22% | 1.5% | 0.67% |
| May 2026 | 25.4% | 17.5% | 9.5% | 9% | 4.6% | 6.2% | 6.5% | 5.6% | 12.5% | 2.2% | 1.1% |
| Jun 2026 | 35.9% | 11.7% | 8.7% | 8.3% | 4.1% | 5.3% | 6% | 15.6% | 1.6% | 1.8% | 1.1% |
| Jul 2026 | 25.5% | 12.8% | 11% | 15.5% | 5.3% | 5.8% | 6.5% | 12.4% | 2.3% | 1.8% | 0.89% |
| Aug 2026 | 24.8% | 14.7% | 12.6% | 14.3% | 7.4% | 6.2% | 6.1% | 8.9% | 2.3% | 1.8% | 0.96% |
| Sep 2026 | 24.6% | 17.3% | 12.3% | 10.4% | 7.7% | 7.5% | 7.3% | 6.1% | 2.9% | 2.2% | 1.7% |
Thule sells other things too, so only its searches that name this product count here, like “thule laptop case”.
How has the MOSISO and Thule comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Thule took it in February 2026, MOSISO took it in March 2026, Thule took it in April 2026, MOSISO took it in May 2026.
- Across the 12 months ending September 2026, MOSISO’s share of searches among laptop case brands worldwide moved from 18% to 17.3%, and its estimated monthly branded searches moved from 4.3K to 4.9K.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop case brands worldwide moved from 12.4% to 12.3%, and its estimated monthly branded searches moved from 3K to 3.5K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, MOSISO gained share of searches among laptop case brands worldwide, from 14.7% to 17.3%.
In September 2026, Thule rose from 4th to 3rd among laptop case brands worldwide.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using MOSISO’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laptop case brands
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