Thule vs tomtoc:Which is more popular?
In September 2026, tomtoc had more branded searches than Thule among laptop case brands worldwide. tomtoc had about 7,000 branded searches, while Thule had 3,490. tomtoc made up 24.6% of all laptop case brand searches we track, and Thule accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about laptop case brands, Thule and tomtoc each appeared in four of the five answers. tomtoc was mentioned before Thule in three out of four answers.
Who do people search for more?
tomtoc, about 2 searches for every 1 for Thule
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
tomtoc, named ahead of Thule in 3 of 4 answers
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Top laptop case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thule and tomtoc were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. tomtoc was listed before Thule in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Case Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop case brands
5 answers
Asked ChatGPT
“Which laptop case brand should I buy?”
Asked ChatGPT
“What are the best laptop case brands?”
Asked ChatGPT
“What's the best laptop case brand for protecting a laptop?”
Searched Google, AI Overview
“best laptop case”
Searched Google, AI Overview
“protective laptop case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Thule or tomtoc more popular in search?
This chart shows how often people search Google for Thule and tomtoc by name. Each line represents a brand's share of searches for all 11 laptop case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for tomtoc, Thule. The figures are in the table below the chart.
View monthly share of searches table
| Month | tomtoc | MOSISO | Thule | Bellroy | Herschel | Tumi | Pelican | Incase | Case Logic | Native Union | Inateck |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 18% | 12.4% | 12.1% | 7.8% | 6.3% | 8.7% | 8.8% | 3.6% | 1.7% | 1.2% |
| Nov 2025 | 17.6% | 16.7% | 16.6% | 11.3% | 9% | 7.4% | 8% | 7.5% | 3% | 1.7% | 1.1% |
| Dec 2025 | 23.5% | 15% | 12.8% | 15.2% | 8.2% | 7.1% | 6.2% | 7.6% | 1.9% | 1.7% | 0.86% |
| Jan 2026 | 29.3% | 14.3% | 14.1% | 8.2% | 8.7% | 5.7% | 5.9% | 8.8% | 2.8% | 1.4% | 0.8% |
| Feb 2026 | 41.1% | 12.7% | 13.9% | 6.6% | 4.1% | 4.6% | 5.7% | 7.1% | 2% | 1.3% | 0.81% |
| Mar 2026 | 44% | 16.8% | 8% | 7.7% | 5% | 3.4% | 5.8% | 5% | 2% | 1.7% | 0.57% |
| Apr 2026 | 20.4% | 10.4% | 18.5% | 7.6% | 4.7% | 3.9% | 5.4% | 5% | 22% | 1.5% | 0.67% |
| May 2026 | 25.4% | 17.5% | 9.5% | 9% | 4.6% | 6.2% | 6.5% | 5.6% | 12.5% | 2.2% | 1.1% |
| Jun 2026 | 35.9% | 11.7% | 8.7% | 8.3% | 4.1% | 5.3% | 6% | 15.6% | 1.6% | 1.8% | 1.1% |
| Jul 2026 | 25.5% | 12.8% | 11% | 15.5% | 5.3% | 5.8% | 6.5% | 12.4% | 2.3% | 1.8% | 0.89% |
| Aug 2026 | 24.8% | 14.7% | 12.6% | 14.3% | 7.4% | 6.2% | 6.1% | 8.9% | 2.3% | 1.8% | 0.96% |
| Sep 2026 | 24.6% | 17.3% | 12.3% | 10.4% | 7.7% | 7.5% | 7.3% | 6.1% | 2.9% | 2.2% | 1.7% |
tomtoc and Thule sell other things too, so only their searches that name this product count here, like “tomtoc laptop case”.
How has the Thule and tomtoc comparison changed over the last 12 months?
3 findings
- tomtoc was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop case brands worldwide moved from 12.4% to 12.3%, and its estimated monthly branded searches moved from 3K to 3.5K.
- Across the 12 months ending September 2026, tomtoc’s share of searches among laptop case brands worldwide moved from 19.4% to 24.6%, and its estimated monthly branded searches moved from 4.7K to 7K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
tomtoc’s share of searches among laptop case brands worldwide has lost ground for 3 months in a row, from 35.9% to 24.6% in September 2026.
In September 2026, Thule rose from 4th to 3rd among laptop case brands worldwide.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Thule’s and tomtoc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laptop case brands
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