Luggage brands:Which brands are most popular in search?
In August 2026, Samsonite was the most searched among luggage brands worldwide, with an estimated 1.4M branded searches and 68% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, Away, Travelpro, Monos, July. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Away | Travelpro | Monos | July |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 13% | 11.6% | 6.8% | 3.4% |
| Nov 2025 | 62.5% | 15.7% | 11.2% | 7.3% | 3.3% |
| Dec 2025 | 61.9% | 15.2% | 12.4% | 7.2% | 3.3% |
| Jan 2026 | 65.6% | 11% | 12.7% | 7.8% | 2.9% |
| Feb 2026 | 63.6% | 12.1% | 10.7% | 8.1% | 5.5% |
| Mar 2026 | 61.5% | 14.3% | 12.6% | 7.9% | 3.8% |
| Apr 2026 | 62.9% | 15% | 11.5% | 7.3% | 3.3% |
| May 2026 | 60.9% | 16.4% | 11.9% | 7.1% | 3.7% |
| Jun 2026 | 62.3% | 14.3% | 13.3% | 6.2% | 3.8% |
| Jul 2026 | 66.3% | 13.2% | 11.6% | 5.3% | 3.5% |
| Aug 2026 | 68% | 11.5% | 11.3% | 5.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68% | 1.4M | 0% | +1.7 points | |
| 2, held 2nd | 11.5% | 229K | -15.3% | -1.7 points | |
| 3, held 3rd | 11.3% | 225K | -5.6% | -0.4 points | |
| 4, held 4th | 5.6% | 112K | +3% | +0.3 points | |
| 5, held 5th | 3.6% | 72.3K | -0.08% | +0.1 points |
68%
held 1st · 1.4M estimated branded searches · 0% vs prior month · +1.7 points
2.
Away11.5%
held 2nd · 229K estimated branded searches · -15.3% vs prior month · -1.7 points
11.3%
held 3rd · 225K estimated branded searches · -5.6% vs prior month · -0.4 points
4.
Monos5.6%
held 4th · 112K estimated branded searches · +3% vs prior month · +0.3 points
5.
July3.6%
held 5th · 72.3K estimated branded searches · -0.08% vs prior month · +0.1 points
Compare search popularity between leading brands
Samsonite vs Away: compare search popularity
Samsonite vs Travelpro: compare search popularity- Samsonite vs Monos: compare search popularity
- Samsonite vs July: compare search popularity
- Away vs Travelpro: compare search popularity
- Away vs Monos: compare search popularity
- Away vs July: compare search popularity
- Travelpro vs Monos: compare search popularity
- Travelpro vs July: compare search popularity
- Monos vs July: compare search popularity
- Compare any of these brands
Which brand is most popular in search among luggage brands worldwide?
5 brands
In August 2026, Samsonite was the most searched among luggage brands worldwide, with an estimated 1.4M branded searches and 68% estimated Share of Search within this set. Away is in 2nd place, 56.5 percentage points behind at 11.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Samsonite | 65.1% → 68% | 68%Aug 2026 | 60.9%May 2026 | 1st |
| Away | 13% → 11.5% | 16.4%May 2026 | 11%Jan 2026 | 2nd |
| Travelpro | 11.6% → 11.3% | 13.3%Jun 2026 | 10.7%Feb 2026 | 3rd |
| Monos | 6.8% → 5.6% | 8.1%Feb 2026 | 5.3%Jul 2026 | 4th |
| July | 3.4% → 3.6% | 5.5%Feb 2026 | 2.9%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide increased from 65.1% to 68%.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide decreased from 13% to 11.5%.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands worldwide decreased from 6.8% to 5.6%.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide peaked at 68% in August 2026 and was lowest at 60.9% in May 2026.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide peaked at 16.4% in May 2026 and was lowest at 11% in January 2026.
- Across the 11 months ending August 2026, Travelpro’s estimated Share of Search among luggage brands worldwide peaked at 13.3% in June 2026 and was lowest at 10.7% in February 2026.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands worldwide peaked at 8.1% in February 2026 and was lowest at 5.3% in July 2026.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands worldwide peaked at 5.5% in February 2026 and was lowest at 2.9% in January 2026.
- Across the 11 months ending August 2026, Travelpro and July held steady: their estimated Share of Search among luggage brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for luggage brands worldwide in August 2026?
4 changes
In August 2026, Samsonite gained estimated Share of Search among luggage brands worldwide, from 66.3% to 68%.
In August 2026, Away lost estimated Share of Search among luggage brands worldwide, from 13.2% to 11.5%.
Estimated monthly branded searches for July worldwide rose 22.2% over 11 measured months, from 59.1K to 72.3K in August 2026.
Estimated monthly branded searches for Travelpro worldwide rose 12.2% over 11 measured months, from 201K to 225K in August 2026.
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