American Tourister vs Samsonite:Which is searched more?
In September 2026, Samsonite had more branded searches than American Tourister among luggage brands worldwide. Samsonite had about 1.1 million branded searches, while American Tourister had 301,000. Samsonite made up 29.5% of all luggage brand searches we track, and American Tourister accounted for 7.9%. These are worldwide searches for English-language branded terms.
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Is American Tourister or Samsonite more popular in search?
Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Samsonite, American Tourister. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Rimowa | Tumi | American Tourister | Away | Travelpro | Briggs & Riley | Monos | July |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 30.4% | 18.2% | 7.5% | 5.5% | 3.8% | 2.3% | 2.9% | 1.5% |
| Nov 2025 | 31.6% | 23.4% | 17.4% | 7.1% | 7.8% | 4.2% | 3.2% | 3.7% | 1.7% |
| Dec 2025 | 29.1% | 26% | 19.3% | 6.4% | 7% | 4.2% | 2.9% | 3.4% | 1.5% |
| Jan 2026 | 30.1% | 28% | 17% | 8.4% | 5% | 4.1% | 2.5% | 3.6% | 1.3% |
| Feb 2026 | 31.2% | 23.1% | 20% | 6.9% | 5.8% | 3.8% | 2.5% | 4% | 2.7% |
| Mar 2026 | 28.7% | 25.8% | 18.7% | 7.8% | 6.5% | 4.3% | 2.8% | 3.7% | 1.8% |
| Apr 2026 | 28.9% | 26% | 18.8% | 7.8% | 6.7% | 4% | 2.9% | 3.3% | 1.5% |
| May 2026 | 29.3% | 24.9% | 18.5% | 7.5% | 7.7% | 4.2% | 2.7% | 3.4% | 1.8% |
| Jun 2026 | 29.8% | 25.4% | 18.4% | 7.6% | 6.7% | 4.5% | 2.8% | 3% | 1.8% |
| Jul 2026 | 32.4% | 23.9% | 17.7% | 8.8% | 6.3% | 3.9% | 2.6% | 2.6% | 1.7% |
| Aug 2026 | 32.4% | 23.9% | 18% | 8.8% | 5.4% | 3.9% | 3.2% | 2.7% | 1.7% |
| Sep 2026 | 29.5% | 26.3% | 19.4% | 7.9% | 5.7% | 3.9% | 2.9% | 2.7% | 1.7% |
How has the American Tourister and Samsonite comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of American Tourister in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands worldwide moved from 7.5% to 7.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Samsonite’s share of searches among luggage brands worldwide moved from 28% to 29.5%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for luggage brands worldwide in September 2026?
2 changes
In September 2026, Samsonite lost share of searches among luggage brands worldwide, from 32.4% to 29.5%.
In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using American Tourister’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Tourister
1 branded search term
- american tourister
Samsonite
6 branded search terms
- samsonite
- samsonite carry on
- samsonite lite box
- samsonite luggage
- samsonite proxis
- samsonite suitcase
Other head-to-heads among luggage brands
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