Away vs Rimowa:Which is more popular?
In September 2026, Rimowa had more branded searches than Away among luggage brands worldwide. Rimowa had about 1 million branded searches, while Away had 216,000. Rimowa made up 26.3% of all luggage brand searches we track, and Away accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about luggage brands, Away appeared in all four answers and Rimowa in three. Away was mentioned before Rimowa in every answer.
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Top luggage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Away appeared in all four answers. Rimowa was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Away was listed before Rimowa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Travelpro1st
Samsonite2nd
Briggs & Riley3rd
Away4th
Rimowa5th
Monos6th
American Tourister7th
July8th
Tumi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsonite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Away4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Travelpro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Briggs & Riley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rimowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- American Tourister3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tumi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monos1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- July1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about luggage brands
4 answers
Asked ChatGPT
“Which luggage brand should I buy?”
Asked ChatGPT
“What are the best luggage brands?”
Asked ChatGPT
“What's the best luggage brand for air travel?”
Searched Google, AI Overview
“best luggage brand”
Searched Google, AI Overview
“carry on luggage”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Away or Rimowa more popular in search?
This chart shows how often people search Google for Away and Rimowa by name. Each line represents a brand's share of searches for all nine luggage brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rimowa, Away. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Rimowa | Tumi | American Tourister | Away | Travelpro | Briggs & Riley | Monos | July |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 30.4% | 18.2% | 7.5% | 5.5% | 3.8% | 2.3% | 2.9% | 1.5% |
| Nov 2025 | 31.6% | 23.4% | 17.4% | 7.1% | 7.8% | 4.2% | 3.2% | 3.7% | 1.7% |
| Dec 2025 | 29.1% | 26% | 19.3% | 6.4% | 7% | 4.2% | 2.9% | 3.4% | 1.5% |
| Jan 2026 | 30.1% | 28% | 17% | 8.4% | 5% | 4.1% | 2.5% | 3.6% | 1.3% |
| Feb 2026 | 31.2% | 23.1% | 20% | 6.9% | 5.8% | 3.8% | 2.5% | 4% | 2.7% |
| Mar 2026 | 28.7% | 25.8% | 18.7% | 7.8% | 6.5% | 4.3% | 2.8% | 3.7% | 1.8% |
| Apr 2026 | 28.9% | 26% | 18.8% | 7.8% | 6.7% | 4% | 2.9% | 3.3% | 1.5% |
| May 2026 | 29.3% | 24.9% | 18.5% | 7.5% | 7.7% | 4.2% | 2.7% | 3.4% | 1.8% |
| Jun 2026 | 29.8% | 25.4% | 18.4% | 7.6% | 6.7% | 4.5% | 2.8% | 3% | 1.8% |
| Jul 2026 | 32.4% | 23.9% | 17.7% | 8.8% | 6.3% | 3.9% | 2.6% | 2.6% | 1.7% |
| Aug 2026 | 32.4% | 23.9% | 18% | 8.8% | 5.4% | 3.9% | 3.2% | 2.7% | 1.7% |
| Sep 2026 | 29.5% | 26.3% | 19.4% | 7.9% | 5.7% | 3.9% | 2.9% | 2.7% | 1.7% |
How has the Away and Rimowa comparison changed over the last 12 months?
3 findings
- Rimowa was ahead of Away in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Away’s share of searches among luggage brands worldwide moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 220K to 216K.
- Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands worldwide moved from 30.4% to 26.3%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for luggage brands worldwide in September 2026?
1 change
In September 2026, Rimowa gained share of searches among luggage brands worldwide, from 23.9% to 26.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Away’s and Rimowa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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