How popular isRimowa in search?
In September 2026, people searched for Rimowa by name about 1 million times worldwide, an 18% decrease from the previous year. These searches made up 26.3% of all global luggage brand searches, placing Rimowa second out of nine brands. These are worldwide searches for English-language branded terms.
Samsonite29.5%
Rimowa26.3%
Tumi19.4%
American Tourister7.9%
Away5.7%
Travelpro3.9%
Briggs & Riley2.9%
Monos2.7%
July1.7%
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Which luggage brands compete with Rimowa?
Share of searches by month for Samsonite, Rimowa, Tumi, American Tourister, Away, Travelpro, Briggs & Riley, Monos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Rimowa | Tumi | American Tourister | Away | Travelpro | Briggs & Riley | Monos | July |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 30.4% | 18.2% | 7.5% | 5.5% | 3.8% | 2.3% | 2.9% | 1.5% |
| Nov 2025 | 31.6% | 23.4% | 17.4% | 7.1% | 7.8% | 4.2% | 3.2% | 3.7% | 1.7% |
| Dec 2025 | 29.1% | 26% | 19.3% | 6.4% | 7% | 4.2% | 2.9% | 3.4% | 1.5% |
| Jan 2026 | 30.1% | 28% | 17% | 8.4% | 5% | 4.1% | 2.5% | 3.6% | 1.3% |
| Feb 2026 | 31.2% | 23.1% | 20% | 6.9% | 5.8% | 3.8% | 2.5% | 4% | 2.7% |
| Mar 2026 | 28.7% | 25.8% | 18.7% | 7.8% | 6.5% | 4.3% | 2.8% | 3.7% | 1.8% |
| Apr 2026 | 28.9% | 26% | 18.8% | 7.8% | 6.7% | 4% | 2.9% | 3.3% | 1.5% |
| May 2026 | 29.3% | 24.9% | 18.5% | 7.5% | 7.7% | 4.2% | 2.7% | 3.4% | 1.8% |
| Jun 2026 | 29.8% | 25.4% | 18.4% | 7.6% | 6.7% | 4.5% | 2.8% | 3% | 1.8% |
| Jul 2026 | 32.4% | 23.9% | 17.7% | 8.8% | 6.3% | 3.9% | 2.6% | 2.6% | 1.7% |
| Aug 2026 | 32.4% | 23.9% | 18% | 8.8% | 5.4% | 3.9% | 3.2% | 2.7% | 1.7% |
| Sep 2026 | 29.5% | 26.3% | 19.4% | 7.9% | 5.7% | 3.9% | 2.9% | 2.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.5% | 1.1M | -17% | -2.9 points | |
| 2, held 2nd | 26.3% | 1M | 0% | +2.3 points | |
| 3, held 3rd | 19.4% | 740K | -1.5% | +1.5 points | |
| 4, held 4th | 7.9% | 301K | -18.2% | -0.9 points | |
| 5, held 5th | 5.7% | 216K | -3.3% | +0.3 points | |
| 6, held 6th | 3.9% | 150K | -8.4% | 0 points | |
| 7, held 7th | 2.9% | 110K | -18.5% | -0.3 points | |
| 8, held 8th | 2.7% | 104K | -7.4% | 0 points | |
| 9, held 9th | 1.7% | 63K | -12.5% | -0.1 points |
29.5%
Held 1st. 1.1M estimated branded searches, -17% vs prior month. Share -2.9 points.
2.
Rimowa26.3%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +2.3 points.
3.
Tumi19.4%
Held 3rd. 740K estimated branded searches, -1.5% vs prior month. Share +1.5 points.
7.9%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Away5.7%
Held 5th. 216K estimated branded searches, -3.3% vs prior month. Share +0.3 points.
3.9%
Held 6th. 150K estimated branded searches, -8.4% vs prior month. Share 0 points.
2.9%
Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.
Monos2.7%
Held 8th. 104K estimated branded searches, -7.4% vs prior month. Share 0 points.
9.
July1.7%
Held 9th. 63K estimated branded searches, -12.5% vs prior month. Share -0.1 points.
Compare search popularity between Rimowa and its closest rivals
Every comparison with Rimowa
8 comparisons
How has branded search demand for Rimowa changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rimowa worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands worldwide decreased from 30.4% to 26.3%.
- Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands worldwide peaked at 30.4% in October 2025 and was lowest at 23.1% in February 2026.
- Across the 12 months ending September 2026, Rimowa fell from 1st to 2nd among luggage brands worldwide.
How did search popularity change for luggage brands worldwide in September 2026?
6 changes
In September 2026, Rimowa gained share of searches among luggage brands worldwide, from 23.9% to 26.3%.
In September 2026, Tumi gained share of searches among luggage brands worldwide, from 18% to 19.4%.
In September 2026, Samsonite lost share of searches among luggage brands worldwide, from 32.4% to 29.5%.
In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%.
Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026.
How are Rimowa’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rimowa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rimowa
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