Samsonite vs Tumi:Which is searched more?
In September 2026, Samsonite had more branded searches than Tumi among luggage brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to Tumi’s 740K, and held a 46.9% Share of Search versus Tumi’s 30.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsonite or Tumi?
Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, Tumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Tumi | Away | Travelpro | Monos | July |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 30.4% | 9.2% | 6.3% | 4.9% | 2.5% |
| Nov 2025 | 47.6% | 26.2% | 11.8% | 6.4% | 5.6% | 2.5% |
| Dec 2025 | 45.1% | 29.9% | 10.8% | 6.5% | 5.3% | 2.4% |
| Jan 2026 | 49.3% | 27.8% | 8.1% | 6.7% | 5.8% | 2.2% |
| Feb 2026 | 46.2% | 29.7% | 8.6% | 5.7% | 5.9% | 4% |
| Mar 2026 | 45% | 29.4% | 10.2% | 6.8% | 5.8% | 2.8% |
| Apr 2026 | 45.6% | 29.7% | 10.6% | 6.3% | 5.3% | 2.4% |
| May 2026 | 45.2% | 28.5% | 11.9% | 6.5% | 5.2% | 2.8% |
| Jun 2026 | 46.4% | 28.7% | 10.4% | 7% | 4.6% | 2.8% |
| Jul 2026 | 50.1% | 27.4% | 9.8% | 6.1% | 4% | 2.7% |
| Aug 2026 | 50.6% | 28% | 8.4% | 6.1% | 4.2% | 2.7% |
| Sep 2026 | 46.9% | 30.9% | 9% | 6.3% | 4.3% | 2.6% |
How has the Samsonite and Tumi comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of Tumi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among luggage brands worldwide moved from 46.7% to 46.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among luggage brands worldwide moved from 30.4% to 30.9%, and its estimated monthly branded searches moved from 731K to 740K.
How did search popularity change for luggage brands worldwide in September 2026?
2 changes
In September 2026, Tumi gained estimated Share of Search among luggage brands worldwide, from 28% to 30.9%.
In September 2026, Samsonite lost estimated Share of Search among luggage brands worldwide, from 50.6% to 46.9%.
Other head-to-heads among luggage brands
How each brand is measured
Brandwave collects information about searches that people make online using Samsonite’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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