Brandwave

Monos vs Samsonite:Which is searched more?

In September 2026, Samsonite had more branded searches than Monos among luggage brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to Monos’ 104K, and held a 46.9% Share of Search versus Monos’ 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among luggage brands worldwide in September 2026Which is more popular in search, Monos or Samsonite?
Monos4.3%104K searches
vs
Samsonite46.9%1.1M searches

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Which is more popular in search, Monos or Samsonite?

Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Monos and Samsonite among luggage brands worldwide, by month

Share of Search by month for Samsonite, Monos. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteTumiAwayTravelproMonosJuly
Oct 202546.7%30.4%9.2%6.3%4.9%2.5%
Nov 202547.6%26.2%11.8%6.4%5.6%2.5%
Dec 202545.1%29.9%10.8%6.5%5.3%2.4%
Jan 202649.3%27.8%8.1%6.7%5.8%2.2%
Feb 202646.2%29.7%8.6%5.7%5.9%4%
Mar 202645%29.4%10.2%6.8%5.8%2.8%
Apr 202645.6%29.7%10.6%6.3%5.3%2.4%
May 202645.2%28.5%11.9%6.5%5.2%2.8%
Jun 202646.4%28.7%10.4%7%4.6%2.8%
Jul 202650.1%27.4%9.8%6.1%4%2.7%
Aug 202650.6%28%8.4%6.1%4.2%2.7%
Sep 202646.9%30.9%9%6.3%4.3%2.6%

How has the Monos and Samsonite comparison changed over the last 12 months?

  • Samsonite was ahead of Monos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Monos’ estimated Share of Search among luggage brands worldwide moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 118K to 104K.
  • Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among luggage brands worldwide moved from 46.7% to 46.9%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for luggage brands worldwide in September 2026?

  1. In September 2026, Samsonite lost estimated Share of Search among luggage brands worldwide, from 50.6% to 46.9%.

  2. Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026.

Other head-to-heads among luggage brands

How each brand is measured

Brandwave collects information about searches that people make online using Monos’ and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monos

4 branded search terms

  • monos carry on
  • monos hybrid
  • monos luggage
  • monos suitcase

Samsonite

6 branded search terms

  • samsonite
  • samsonite carry on
  • samsonite lite box
  • samsonite luggage
  • samsonite proxis
  • samsonite suitcase

How the Brand Demand Index is measured

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