Brandwave

Inateck vs Tumi:Which is more popular?

In September 2026, Tumi had more branded searches than Inateck among laptop case brands worldwide. Tumi had about 2,120 branded searches, while Inateck had 490. Tumi made up 7.5% of all laptop case brand searches we track, and Inateck accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about laptop case brands, neither Inateck nor Tumi appeared in any of the five answers.

Among laptop case brands worldwide in September 2026

Who do people search for more?

Tumi, about 4 searches for every 1 for Inateck

Tumi 2.1K searchesInateck 490 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Inateck in 0 of 5Tumi in 0 of 5

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Top laptop case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Inateck nor Tumi showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tomtoc1st
  2. Thule2nd
  3. Incase3rd
  4. Bellroy4th
  5. Pelican5th
  6. MOSISO6th
  7. Case Logic7th
  8. Herschel–
  9. Tumi–
  10. +1 more
  11. Inateck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Case Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inateck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about laptop case brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Inateck or Tumi more popular in search?

This chart shows how often people search Google for Inateck and Tumi by name. Each line represents a brand's share of searches for all 11 laptop case brands we track, month by month, from English-language searches worldwide.

Inateck and Tumi among laptop case brands worldwide, by month

Share of searches by month for Tumi, Inateck. The figures are in the table below the chart.

View monthly share of searches table
MonthtomtocMOSISOThuleBellroyHerschelTumiPelicanIncaseCase LogicNative UnionInateck
Oct 202519.4%18%12.4%12.1%7.8%6.3%8.7%8.8%3.6%1.7%1.2%
Nov 202517.6%16.7%16.6%11.3%9%7.4%8%7.5%3%1.7%1.1%
Dec 202523.5%15%12.8%15.2%8.2%7.1%6.2%7.6%1.9%1.7%0.86%
Jan 202629.3%14.3%14.1%8.2%8.7%5.7%5.9%8.8%2.8%1.4%0.8%
Feb 202641.1%12.7%13.9%6.6%4.1%4.6%5.7%7.1%2%1.3%0.81%
Mar 202644%16.8%8%7.7%5%3.4%5.8%5%2%1.7%0.57%
Apr 202620.4%10.4%18.5%7.6%4.7%3.9%5.4%5%22%1.5%0.67%
May 202625.4%17.5%9.5%9%4.6%6.2%6.5%5.6%12.5%2.2%1.1%
Jun 202635.9%11.7%8.7%8.3%4.1%5.3%6%15.6%1.6%1.8%1.1%
Jul 202625.5%12.8%11%15.5%5.3%5.8%6.5%12.4%2.3%1.8%0.89%
Aug 202624.8%14.7%12.6%14.3%7.4%6.2%6.1%8.9%2.3%1.8%0.96%
Sep 202624.6%17.3%12.3%10.4%7.7%7.5%7.3%6.1%2.9%2.2%1.7%

Tumi and Inateck sell other things too, so only their searches that name this product count here, like “tumi laptop case”.

How has the Inateck and Tumi comparison changed over the last 12 months?

3 findings
  • Tumi was ahead of Inateck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Inateck’s share of searches among laptop case brands worldwide moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 290 to 490.
  • Across the 12 months ending September 2026, Tumi’s share of searches among laptop case brands worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 1.5K to 2.1K.

How did search popularity change for laptop case brands worldwide in September 2026?

2 changes
  1. In September 2026, Tumi overtook Incase to rank 6th among laptop case brands worldwide, with 7.5% of the searches.

  2. In September 2026, Inateck gained share of searches among laptop case brands worldwide, from 0.96% to 1.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Inateck’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inateck

3 branded search terms

  • inateck laptop case
  • inateck laptop sleeve
  • inateck macbook case

Tumi

4 branded search terms

  • tumi laptop case
  • tumi laptop sleeve
  • tumi macbook case
  • tumi macbook sleeve

How the Brand Demand Index is measured

Other head-to-heads among laptop case brands

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