How popular isSamsonite in search?
In September 2026, there were an estimated 1.1M branded searches for Samsonite worldwide which held steady over the last 12 months. Samsonite holds 62.3% estimated Share of Search among laptop backpack brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which laptop backpack brands compete with Samsonite?
Share of Search by month for Samsonite, JanSport, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | JanSport | Osprey | Ogio |
|---|---|---|---|---|
| Oct 2025 | 70.1% | 18.8% | 9.1% | 2.1% |
| Nov 2025 | 75.3% | 15.1% | 8.1% | 1.5% |
| Dec 2025 | 71.7% | 17.3% | 9.2% | 1.7% |
| Jan 2026 | 67.9% | 21.2% | 9.1% | 1.7% |
| Feb 2026 | 65.4% | 22.4% | 10.2% | 2% |
| Mar 2026 | 66.1% | 21.8% | 10.2% | 2% |
| Apr 2026 | 67.6% | 20% | 10.4% | 2% |
| May 2026 | 64.6% | 22.1% | 11.4% | 1.8% |
| Jun 2026 | 57.9% | 30.3% | 10.2% | 1.6% |
| Jul 2026 | 42.8% | 49% | 7.1% | 1% |
| Aug 2026 | 40.9% | 50.5% | 7.6% | 1% |
| Sep 2026 | 62.3% | 24.8% | 11.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 62.3% | 1.1M | -17% | +21.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.8% | 447K | -73.3% | -25.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.5% | 207K | -18% | +3.9 points | |
| 4, held 4th | 1.5% | 27.1K | -18.1% | +0.5 points |
62.3%
Moved from 2nd to 1st. 1.1M estimated branded searches, -17% vs prior month. Share +21.4 points.
2.
JanSport24.8%
Moved from 1st to 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -25.7 points.
3.
Osprey11.5%
Held 3rd. 207K estimated branded searches, -18% vs prior month. Share +3.9 points.
4.
Ogio1.5%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.5 points.
Compare search popularity between Samsonite and its closest rivals
How has branded search demand for Samsonite changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Samsonite worldwide held steady at 1.1M.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide decreased from 70.1% to 62.3%.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide peaked at 75.3% in November 2025 and was lowest at 40.9% in August 2026.
How did search popularity change for laptop backpack brands worldwide in September 2026?
4 changes
In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 62.3% estimated Share of Search.
In September 2026, Osprey gained estimated Share of Search among laptop backpack brands worldwide, from 7.6% to 11.5%.
In September 2026, Ogio gained estimated Share of Search among laptop backpack brands worldwide, from 1% to 1.5%.
In September 2026, JanSport lost estimated Share of Search among laptop backpack brands worldwide, from 50.5% to 24.8%.
Where does Samsonite compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Luggage brands | 1st of 6 | 46.9% | Show ranking |
| Laptop backpack brands | 1st of 4 | 62.3% | Shown above |
| Neck pillow brands | 1st of 6 | 90.8% | Show ranking |
How is Samsonite measured?
Brandwave collects information about searches that people make online using Samsonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- samsonite
- samsonite carry on
- samsonite lite box
- samsonite luggage
- samsonite proxis
- samsonite suitcase
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Is Samsonite your brand?
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