Ogio vs Samsonite:Which is searched more?
In September 2026, Samsonite had more branded searches than Ogio among laptop Backpack brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to Ogio’s 27.1K, and held a 3.4% Share of Search versus Ogio’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ogio or Samsonite?
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Coach | Michael Kors | Samsonite | Kate Spade | Osprey | JanSport | Ogio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 5.6% | 8.4% | 3.4% | 3.1% | 2.1% | 0.92% | 0.1% |
| Nov 2025 | 75.9% | 5.8% | 8.6% | 3.5% | 3.9% | 1.5% | 0.7% | 0.07% |
| Dec 2025 | 72.4% | 7.9% | 9.6% | 3.2% | 4.3% | 1.7% | 0.78% | 0.08% |
| Jan 2026 | 74.6% | 7% | 8.6% | 3.4% | 3.1% | 2.2% | 1.1% | 0.08% |
| Feb 2026 | 75.9% | 7% | 7% | 3.5% | 3.1% | 2.2% | 1.2% | 0.1% |
| Mar 2026 | 79.6% | 5.9% | 5.9% | 2.9% | 2.6% | 1.9% | 0.97% | 0.09% |
| Apr 2026 | 76% | 6.9% | 6.9% | 3.4% | 3.1% | 2.6% | 1% | 0.1% |
| May 2026 | 75.1% | 6.8% | 6.8% | 3.6% | 3.7% | 2.7% | 1.2% | 0.1% |
| Jun 2026 | 73.7% | 8.3% | 6.8% | 3.6% | 3% | 2.6% | 1.9% | 0.1% |
| Jul 2026 | 70.2% | 7.8% | 7.8% | 3.9% | 2.8% | 3% | 4.4% | 0.09% |
| Aug 2026 | 69% | 9.3% | 7.6% | 3.7% | 2.8% | 2.9% | 4.6% | 0.09% |
| Sep 2026 | 74.2% | 8.4% | 6.8% | 3.4% | 3% | 2.7% | 1.4% | 0.08% |
How has the Ogio and Samsonite comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of Ogio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ogio’s estimated Share of Search among laptop Backpack brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop Backpack brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for laptop Backpack brands worldwide in September 2026?
2 changes
In September 2026, Samsonite rose from 5th to 4th among laptop Backpack brands worldwide.
Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among laptop Backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using Ogio’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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