Brandwave

Dry bag brands:Which brands are most popular in search?

Ortlieb and Sea to Summit share the highest estimated Share of Search among dry bag brands worldwide, at 35.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ortlieb35.3%
  2. Sea to Summit35.3%
  3. Exped15.9%
  4. Osprey13%
  5. NRS0.37%
  6. SealLine0.23%

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Share of SearchLeaderboard

Compare the dry bag brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dry bag brands worldwide, by month

Share of Search by month for Ortlieb, Sea to Summit, Exped, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthOrtliebSea to SummitExpedOspreyNRSSealLine
Oct 202536.4%29.7%19.9%13.3%0.3%0.35%
Nov 202533.2%33.2%18.2%14.9%0.25%0.26%
Dec 202532.1%32.1%17.6%17.6%0.36%0.31%
Jan 202628.9%35.4%19.4%15.8%0.27%0.28%
Feb 202636.4%29.8%19.9%13.3%0.26%0.29%
Mar 202637.3%30.5%20.4%11.2%0.37%0.3%
Apr 202638.7%31.7%17.3%11.6%0.38%0.31%
May 202638.6%31.8%17.4%11.6%0.37%0.25%
Jun 202634.1%34.1%18.7%12.5%0.4%0.27%
Jul 202630%36.5%16.4%16.4%0.35%0.24%
Aug 202635.3%35.3%15.9%13%0.37%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ortlieb

    35.3%

    Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.

  2. 2.Sea to Summit

    35.3%

    Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Exped

    15.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Osprey

    13%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  5. 5.NRS

    0.37%

    Held 5th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.

  6. 6.SealLine

    0.23%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dry bag brands worldwide?

Ortlieb and Sea to Summit share the highest estimated Share of Search among dry bag brands worldwide, at 35.3% in August 2026.

Global dry bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ortlieb36.4% → 35.3%38.7%Apr 202628.9%Jan 20261st
Sea to Summit29.7% → 35.3%36.5%Jul 202629.7%Oct 20252nd
Exped19.9% → 15.9%20.4%Mar 202615.9%Aug 20263rd
Osprey13.3% → 13%17.6%Dec 202511.2%Mar 20264th
NRS0.3% → 0.37%0.4%Jun 20260.25%Nov 20256th → 5th
SealLine0.35% → 0.23%0.35%Oct 20250.23%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide decreased from 36.4% to 35.3%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among dry bag brands worldwide increased from 29.7% to 35.3%.
  • Across the 11 months ending August 2026, Exped’s estimated Share of Search among dry bag brands worldwide decreased from 19.9% to 15.9%.
  • Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide peaked at 38.7% in April 2026 and was lowest at 28.9% in January 2026.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among dry bag brands worldwide peaked at 36.5% in July 2026 and was lowest at 29.7% in October 2025.
  • Across the 11 months ending August 2026, Exped’s estimated Share of Search among dry bag brands worldwide peaked at 20.4% in March 2026 and was lowest at 15.9% in August 2026.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among dry bag brands worldwide peaked at 17.6% in December 2025 and was lowest at 11.2% in March 2026.
  • Across the 11 months ending August 2026, NRS rose from 6th to 5th among dry bag brands worldwide.
  • Across the 11 months ending August 2026, SealLine fell from 5th to 6th among dry bag brands worldwide.
  • Across the 11 months ending August 2026, Osprey held steady: its estimated Share of Search among dry bag brands worldwide moved less than 0.5 percentage points.

How did search popularity change for dry bag brands worldwide in August 2026?

  1. In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.

  2. In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.

  3. In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.

  4. In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.

  5. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

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