Brandwave

How popular isSea to Summit in search?

In August 2026, there were an estimated 110K branded searches for Sea to Summit worldwide which is up 81.8% over the last 11 months. Sea to Summit holds 35.3% estimated Share of Search among dry bag brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ortlieb35.3%
  2. Sea to Summit35.3%
  3. Exped15.9%
  4. Osprey13%
  5. NRS0.37%
  6. SealLine0.23%
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Which dry bag brands compete with Sea to Summit?

Sea to Summit against dry bag brands worldwide, by month

Share of Search by month for Ortlieb, Sea to Summit, Exped, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthOrtliebSea to SummitExpedOspreyNRSSealLine
Oct 202536.4%29.7%19.9%13.3%0.3%0.35%
Nov 202533.2%33.2%18.2%14.9%0.25%0.26%
Dec 202532.1%32.1%17.6%17.6%0.36%0.31%
Jan 202628.9%35.4%19.4%15.8%0.27%0.28%
Feb 202636.4%29.8%19.9%13.3%0.26%0.29%
Mar 202637.3%30.5%20.4%11.2%0.37%0.3%
Apr 202638.7%31.7%17.3%11.6%0.38%0.31%
May 202638.6%31.8%17.4%11.6%0.37%0.25%
Jun 202634.1%34.1%18.7%12.5%0.4%0.27%
Jul 202630%36.5%16.4%16.4%0.35%0.24%
Aug 202635.3%35.3%15.9%13%0.37%0.23%
Sep 2026——————

  1. 1.Ortlieb

    35.3%

    Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.

  2. 2.Sea to Summit

    35.3%

    Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Exped

    15.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Osprey

    13%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  5. 5.NRS

    0.37%

    Held 5th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.

  6. 6.SealLine

    0.23%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sea to Summit and its closest rivals

How has branded search demand for Sea to Summit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 110K.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among dry bag brands worldwide increased from 29.7% to 35.3%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among dry bag brands worldwide peaked at 36.5% in July 2026 and was lowest at 29.7% in October 2025.

How did search popularity change for dry bag brands worldwide in August 2026?

  1. In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.

  2. In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.

  3. In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.

  4. In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.

  5. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

Where does Sea to Summit compete?

Sea to Summit is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands3rd of 59.3%Show ranking
Sleeping pads2nd of 610.2%Show ranking
Sleeping mat brands2nd of 510.6%Show ranking
Camping cookware3rd of 621.4%Show ranking
Packing cube brands2nd of 629.2%Show ranking
Dry bag brands2nd of 635.3%Shown above
Travel pillow brands1st of 644.4%Show ranking

How is Sea to Summit measured?

Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sea to summit

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How the Brand Demand Index is measured

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