How popular isSlip in search?
In September 2026, there were an estimated 12K branded searches for Slip worldwide which is up 9.1% over the last 12 months. Slip holds 0.7% estimated Share of Search among neck pillow brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Samsonite87.9%
Sea to Summit7.9%
Cabeau1.9%
Trtl1.6%
Slip0.7%
Bucky0.03%
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Which neck pillow brands compete with Slip?
Share of Search by month for Samsonite, Sea to Summit, Slip. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Sea to Summit | Cabeau | Trtl | Slip | Bucky |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 6.6% | 1.6% | 1.6% | 0.72% | 0.02% |
| Nov 2025 | 90.7% | 5.5% | 1.3% | 1.3% | 1.1% | 0.02% |
| Dec 2025 | 89.9% | 5.4% | 1.3% | 1.6% | 1.6% | 0.04% |
| Jan 2026 | 88.8% | 6.6% | 1.6% | 2% | 1.1% | 0.03% |
| Feb 2026 | 88% | 6.5% | 1.6% | 1.9% | 1.9% | 0.03% |
| Mar 2026 | 87.2% | 7.8% | 1.9% | 1.9% | 1% | 0.03% |
| Apr 2026 | 87.9% | 7.9% | 1.6% | 1.6% | 1.1% | 0.03% |
| May 2026 | 85.7% | 9.4% | 2.3% | 1.5% | 1% | 0.03% |
| Jun 2026 | 86.2% | 9.5% | 1.9% | 1.6% | 0.85% | 0.03% |
| Jul 2026 | 86.9% | 9.6% | 1.6% | 1.1% | 0.86% | 0.03% |
| Aug 2026 | 86.7% | 9.5% | 1.9% | 1.3% | 0.57% | 0.03% |
| Sep 2026 | 87.9% | 7.9% | 1.9% | 1.6% | 0.7% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.9% | 823K | -17.7% | +1.2 points | |
| 2, held 2nd | 7.9% | 74K | -32.7% | -1.6 points | |
| 3, held 3rd | 1.9% | 18.1K | -18.5% | 0 points | |
| 4, held 4th | 1.6% | 14.8K | 0% | +0.3 points | |
| 5, held 5th | 0.7% | 6.6K | 0% | +0.1 points | |
| 6, held 6th | 0.03% | 260 | -18.8% | 0 points |
87.9%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share +1.2 points.
7.9%
Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.6 points.
3.
Cabeau1.9%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
4.
Trtl1.6%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Slip0.7%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Bucky0.03%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Slip and its closest rivals
Every comparison with Slip
9 comparisons
How has branded search demand for Slip changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Slip worldwide rose from 11K to 12K.
- Across the 12 months ending September 2026, Slip’s estimated Share of Search among neck pillow brands worldwide peaked at 1.9% in February 2026 and was lowest at 0.57% in August 2026.
How did search popularity change for neck pillow brands worldwide in September 2026?
4 changes
In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 86.7% to 87.9%.
In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 9.5% to 7.9%.
Estimated monthly branded searches for Bucky worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Where does Slip compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Neck pillow brands | 5th of 6 | 0.7% | Shown above |
| Eye mask brands | 4th of 6 | 1.4% | Show ranking |
How is Slip measured?
Brandwave collects information about searches that people make online using Slip’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- slip eye mask
- slip silk pillowcase
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Is Slip your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.