Brandwave

Slip vs Trtl:Which is searched more?

In September 2026, Trtl had more branded searches than Slip among neck pillow brands worldwide. Trtl was estimated to have 14.8K branded searches compared to Slip’s 6.6K, and held a 1.2% Share of Search versus Slip’s 0.53%. These are worldwide searches for English-language branded terms.

Share of Search among neck pillow brands worldwide in September 2026Which is more popular in search, Slip or Trtl?
Slip0.53%6.6K searches
vs
Trtl1.2%14.8K searches

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Which is more popular in search, Slip or Trtl?

Compare the neck pillow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Slip and Trtl among neck pillow brands worldwide, by month

Share of Search by month for Trtl, Slip. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202592%5%1.2%1.2%0.54%0.04%
Nov 202592.9%4.2%1%1%0.83%0.03%
Dec 202592.4%4.1%1%1.2%1.2%0.04%
Jan 202691.2%5.1%1.3%1.5%0.84%0.03%
Feb 202690.8%4.9%1.2%1.5%1.5%0.04%
Mar 202690.2%6%1.5%1.5%0.8%0.04%
Apr 202690.7%6%1.2%1.2%0.81%0.04%
May 202689.5%6.9%1.7%1.1%0.75%0.04%
Jun 202689.9%6.9%1.4%1.1%0.62%0.05%
Jul 202690%7.3%1.2%0.8%0.66%0.03%
Aug 202689.8%7.3%1.5%0.98%0.44%0.03%
Sep 202690.8%6%1.5%1.2%0.53%0.04%

How has the Slip and Trtl comparison changed over the last 12 months?

  • Trtl was ahead of Slip in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Slip’s estimated Share of Search among neck pillow brands worldwide moved from 0.54% to 0.53%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Trtl’s estimated Share of Search among neck pillow brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for neck pillow brands worldwide in September 2026?

Neither Slip nor Trtl moved beyond provider rounding among neck pillow brands in September 2026.

Other head-to-heads among neck pillow brands

How each brand is measured

Brandwave collects information about searches that people make online using Slip’s and Trtl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Slip

1 branded search term

  • slip silk pillowcase

Trtl

1 branded search term

  • trtl

How the Brand Demand Index is measured

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