How popular isTrtl in search?
In August 2026, there were an estimated 14.8K branded searches for Trtl worldwide which held steady over the last 11 months. Trtl holds 6% estimated Share of Search among travel pillow brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sea to Summit44.4%- Eagle Creek20%
Therm-a-Rest20%- Cabeau9%
- Trtl6%
- J-Pillow0.77%
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Which travel pillow brands compete with Trtl?
Share of Search by month for Sea to Summit, Eagle Creek, Therm-a-Rest, Cabeau, Trtl. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea to Summit | Eagle Creek | Therm-a-Rest | Cabeau | Trtl | J-Pillow |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 24.5% | 20% | 8.9% | 8.9% | 1.1% |
| Nov 2025 | 38.3% | 21% | 21% | 9.4% | 9.4% | 0.98% |
| Dec 2025 | 35.8% | 24% | 19.6% | 8.8% | 10.7% | 1.1% |
| Jan 2026 | 37.5% | 20.5% | 20.5% | 9.2% | 11.3% | 0.96% |
| Feb 2026 | 37.5% | 20.5% | 20.5% | 9.2% | 11.2% | 0.99% |
| Mar 2026 | 38.3% | 21% | 21% | 9.4% | 9.4% | 0.98% |
| Apr 2026 | 39.7% | 21.8% | 21.8% | 7.9% | 7.9% | 0.86% |
| May 2026 | 39.7% | 21.7% | 21.7% | 9.7% | 6.5% | 0.7% |
| Jun 2026 | 40.3% | 22.1% | 22.1% | 8.1% | 6.6% | 0.85% |
| Jul 2026 | 45.6% | 20.5% | 20.5% | 7.5% | 5% | 0.79% |
| Aug 2026 | 44.4% | 20% | 20% | 9% | 6% | 0.77% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 110K | 0% | -1.3 points | |
| 2, held 2nd | 20% | 49.5K | 0% | -0.6 points | |
| 3, held 3rd | 20% | 49.5K | 0% | -0.6 points | |
| 4, held 4th | 9% | 22.2K | +22.7% | +1.4 points | |
| 5, held 5th | 6% | 14.8K | +22.3% | +1 points | |
| 6, held 6th | 0.77% | 1.9K | 0% | 0 points |
44.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
20%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
20%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Cabeau
9%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
5.Trtl
6%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1 points.
6.J-Pillow
0.77%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Trtl and its closest rivals
How has branded search demand for Trtl changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trtl worldwide held steady at 14.8K.
- Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide decreased from 8.9% to 6%.
- Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide peaked at 11.3% in January 2026 and was lowest at 5% in July 2026.
How did search popularity change for travel pillow brands worldwide in August 2026?
5 changes
In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.
In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.
In August 2026, Sea to Summit lost estimated Share of Search among travel pillow brands worldwide, from 45.6% to 44.4%.
In August 2026, Eagle Creek lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.
In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.
How is Trtl measured?
Brandwave collects information about searches that people make online using Trtl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trtl
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Is Trtl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.