Brandwave

Cabeau vs Trtl:Which is searched more?

In August 2026, Cabeau had more branded searches than Trtl among travel pillow brands worldwide. Cabeau was estimated to have 22.2K branded searches compared to Trtl’s 14.8K, and held a 9% Share of Search versus Trtl’s 6%. These are worldwide searches for English-language branded terms.

Share of Search among travel pillow brands worldwide in August 2026Which is more popular in search, Cabeau or Trtl?
Cabeau9%22.2K searches
vs
Trtl6%14.8K searches

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Which is more popular in search, Cabeau or Trtl?

Compare the travel pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cabeau and Trtl among travel pillow brands worldwide, by month

Share of Search by month for Cabeau, Trtl. The figures are in the table below the chart.

View monthly share of search table
MonthCabeauTrtl
Oct 20258.9%8.9%
Nov 20259.4%9.4%
Dec 20258.8%10.7%
Jan 20269.2%11.3%
Feb 20269.2%11.2%
Mar 20269.4%9.4%
Apr 20267.9%7.9%
May 20269.7%6.5%
Jun 20268.1%6.6%
Jul 20267.5%5%
Aug 20269%6%
Sep 2026——

How has the Cabeau and Trtl comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Cabeau took it in May 2026.
  • Across the 11 months ending August 2026, Cabeau’s estimated Share of Search among travel pillow brands worldwide moved from 8.9% to 9%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
  • Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide moved from 8.9% to 6%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for travel pillow brands worldwide in August 2026?

  1. In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.

  2. In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.

How each brand is measured

Brandwave collects information about searches that people make online using Cabeau’s and Trtl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cabeau

1 branded search term

  • cabeau

Trtl

1 branded search term

  • trtl

How the Brand Demand Index is measured

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