Brandwave

How popular isCabeau in search?

In September 2026, there were an estimated 18.1K branded searches for Cabeau worldwide which is up 22.3% over the last 12 months. Cabeau holds 1.9% estimated Share of Search among neck pillow brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Samsonite87.9%
  2. Sea to Summit7.9%
  3. Cabeau1.9%
  4. Trtl1.6%
  5. Slip0.7%
  6. Bucky0.03%
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Which neck pillow brands compete with Cabeau?

Cabeau against neck pillow brands worldwide, by month

Share of Search by month for Samsonite, Sea to Summit, Cabeau. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202589.5%6.6%1.6%1.6%0.72%0.02%
Nov 202590.7%5.5%1.3%1.3%1.1%0.02%
Dec 202589.9%5.4%1.3%1.6%1.6%0.04%
Jan 202688.8%6.6%1.6%2%1.1%0.03%
Feb 202688%6.5%1.6%1.9%1.9%0.03%
Mar 202687.2%7.8%1.9%1.9%1%0.03%
Apr 202687.9%7.9%1.6%1.6%1.1%0.03%
May 202685.7%9.4%2.3%1.5%1%0.03%
Jun 202686.2%9.5%1.9%1.6%0.85%0.03%
Jul 202686.9%9.6%1.6%1.1%0.86%0.03%
Aug 202686.7%9.5%1.9%1.3%0.57%0.03%
Sep 202687.9%7.9%1.9%1.6%0.7%0.03%
  1. 1.Samsonite

    87.9%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share +1.2 points.

  2. Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.6 points.

  3. 3.Cabeau

    1.9%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Trtl

    1.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Slip

    0.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bucky

    0.03%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Cabeau and its closest rivals

How has branded search demand for Cabeau changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cabeau worldwide rose from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Cabeau’s estimated Share of Search among neck pillow brands worldwide held steady, from 1.6% to 1.9%.

How did search popularity change for neck pillow brands worldwide in September 2026?

  1. In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 86.7% to 87.9%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 9.5% to 7.9%.

  3. Estimated monthly branded searches for Bucky worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  4. Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

Where does Cabeau compete?

Cabeau is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Neck pillow brands3rd of 61.9%Shown above
Travel pillow brands4th of 69.9%Show ranking

How is Cabeau measured?

Brandwave collects information about searches that people make online using Cabeau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cabeau

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How the Brand Demand Index is measured

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Is Cabeau your brand?

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