Cabeau vs Therm-a-Rest:Which is more popular by branded search?

Name: Cabeau vs Therm-a-Rest: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Therm-a-Rest had more branded searches than Cabeau among travel pillow brands worldwide. Therm-a-Rest was estimated to have 49.5K branded searches compared to Cabeau’s 22.2K, and held a 20% Share of Search versus Cabeau’s 9%. These are worldwide searches for English-language branded terms.

Share of Search among travel pillow brands worldwide in August 2026Which is more popular in search, Cabeau or Therm-a-Rest?

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Which is more popular in search, Cabeau or Therm-a-Rest?

Compare the travel pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cabeau and Therm-a-Rest among travel pillow brands worldwide, by month

Month	Sea to Summit	Eagle Creek	Therm-a-Rest	Cabeau	Trtl	J-Pillow
Oct 2025	36.5%	24.5%	20%	8.9%	8.9%	1.1%
Nov 2025	38.3%	21%	21%	9.4%	9.4%	0.98%
Dec 2025	35.8%	24%	19.6%	8.8%	10.7%	1.1%
Jan 2026	37.5%	20.5%	20.5%	9.2%	11.3%	0.96%
Feb 2026	37.5%	20.5%	20.5%	9.2%	11.2%	0.99%
Mar 2026	38.3%	21%	21%	9.4%	9.4%	0.98%
Apr 2026	39.7%	21.8%	21.8%	7.9%	7.9%	0.86%
May 2026	39.7%	21.7%	21.7%	9.7%	6.5%	0.7%
Jun 2026	40.3%	22.1%	22.1%	8.1%	6.6%	0.85%
Jul 2026	45.6%	20.5%	20.5%	7.5%	5%	0.79%
Aug 2026	44.4%	20%	20%	9%	6%	0.77%
Sep 2026	—	—	—	—	—	—

How has the Cabeau and Therm-a-Rest comparison changed over the last 12 months?

3 findings

Therm-a-Rest was ahead of Cabeau in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Cabeau’s estimated Share of Search among travel pillow brands worldwide moved from 8.9% to 9%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among travel pillow brands worldwide held steady at 20%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

How did search popularity change for travel pillow brands worldwide in August 2026?

2 changes

In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.
In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

How each brand is measured

Brandwave collects information about searches that people make online using Cabeau’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.