How popular isSea to Summit in search?
In September 2026, there were an estimated 74K branded searches for Sea to Summit worldwide which is up 22.3% over the last 12 months. Sea to Summit holds 6% estimated Share of Search among neck pillow brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which neck pillow brands compete with Sea to Summit?
Share of Search by month for Samsonite, Sea to Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Sea to Summit | Cabeau | Trtl | Slip | Bucky |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.7% | 4.9% | 1.2% | 1.2% | 0.9% | 0.06% |
| Nov 2025 | 92.4% | 4.1% | 1% | 1% | 1.4% | 0.05% |
| Dec 2025 | 91.6% | 4.1% | 0.99% | 1.2% | 2% | 0.07% |
| Jan 2026 | 90.8% | 5.1% | 1.2% | 1.5% | 1.3% | 0.06% |
| Feb 2026 | 90.5% | 4.9% | 1.2% | 1.5% | 1.8% | 0.07% |
| Mar 2026 | 89.9% | 6% | 1.5% | 1.5% | 1.2% | 0.06% |
| Apr 2026 | 90.4% | 6% | 1.2% | 1.2% | 1.2% | 0.06% |
| May 2026 | 89.2% | 6.9% | 1.7% | 1.1% | 1.1% | 0.06% |
| Jun 2026 | 89.6% | 6.9% | 1.4% | 1.1% | 0.95% | 0.06% |
| Jul 2026 | 89.6% | 7.3% | 1.2% | 0.8% | 1.1% | 0.05% |
| Aug 2026 | 89.4% | 7.3% | 1.5% | 0.98% | 0.79% | 0.05% |
| Sep 2026 | 90.4% | 6% | 1.5% | 1.2% | 0.96% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.4% | 1.1M | -17% | +0.9 points | |
| 2, held 2nd | 6% | 74K | -32.7% | -1.3 points | |
| 3, held 3rd | 1.5% | 18.1K | -18.5% | 0 points | |
| 4, held 4th | 1.2% | 14.8K | 0% | +0.2 points | |
| 5, held 5th | 0.96% | 12K | 0% | +0.2 points | |
| 6, held 6th | 0.06% | 740 | -7.5% | 0 points |
90.4%
Held 1st. 1.1M estimated branded searches, -17% vs prior month. Share +0.9 points.
6%
Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.3 points.
3.
Cabeau1.5%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
4.
Trtl1.2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Slip0.96%
Held 5th. 12K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Bucky0.06%
Held 6th. 740 estimated branded searches, -7.5% vs prior month. Share 0 points.
Compare search popularity between Sea to Summit and its closest rivals
Every comparison with Sea to Summit
30 comparisons
- Eno vs Sea to Summit
- Jetboil vs Sea to Summit
- Kathmandu vs Sea to Summit
- Macpac vs Sea to Summit
- Samsonite vs Sea to Summit
- Ortlieb vs Sea to Summit
- Osprey vs Sea to Summit
- Peak Design vs Sea to Summit
- Exped vs Sea to Summit
- Eagle Creek vs Sea to Summit
- Sea to Summit vs Therm-a-Rest
- Big Agnes vs Sea to Summit
- Sea to Summit vs Ticket to the Moon
- Primus vs Sea to Summit
- Nemo vs Sea to Summit
- Cabeau vs Sea to Summit
- Sea to Summit vs Trtl
- Sea to Summit vs Slip
- Sea to Summit vs Trangia
- MSR vs Sea to Summit
- GSI Outdoors vs Sea to Summit
- Klymit vs Sea to Summit
- Kammok vs Sea to Summit
- Gonex vs Sea to Summit
- AmazonBasics vs Sea to Summit
- Sea to Summit vs TravelWise
- J-Pillow vs Sea to Summit
- Bucky vs Sea to Summit
- NRS vs Sea to Summit
- Sea to Summit vs SealLine
How has branded search demand for Sea to Summit changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among neck pillow brands worldwide increased from 4.9% to 6%.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among neck pillow brands worldwide peaked at 7.3% in July 2026 and was lowest at 4.1% in December 2025.
How did search popularity change for neck pillow brands worldwide in September 2026?
3 changes
In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 89.4% to 90.4%.
In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 7.3% to 6%.
Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Where does Sea to Summit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Neck pillow brands | 2nd of 6 | 6% | Shown above |
| Sleeping bag brands | 3rd of 6 | 8.6% | Show ranking |
| Dry bag brands | 3rd of 6 | 17.8% | Show ranking |
| Bug net brands | 2nd of 4 | 18.2% | Show ranking |
| Packing cube brands | 2nd of 6 | 22.8% | Show ranking |
| Camping cookware | 2nd of 6 | 32.2% | Show ranking |
| Sleeping pads | 1st of 6 | 36.7% | Show ranking |
| Travel pillow brands | 1st of 6 | 40.6% | Show ranking |
| Sleeping mat brands | 1st of 5 | 42.4% | Show ranking |
| Sleeping pad brands | 1st of 3 | 50.1% | Show ranking |
| Tent pegs brands | 1st of 3 | 68.7% | Show ranking |
How is Sea to Summit measured?
Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sea to summit
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Is Sea to Summit your brand?
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