Brandwave

How popular isSea to Summit in search?

In September 2026, there were an estimated 74K branded searches for Sea to Summit worldwide which is up 22.3% over the last 12 months. Sea to Summit holds 3.5% estimated Share of Search among tent Pegs brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow72.1%
  2. Blue Diamond18.7%
  3. Bell3.5%
  4. Sea to Summit3.5%
  5. Big Agnes1.3%
  6. Strong0.47%
  7. MSR0.26%
  8. Hex0.11%
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Which tent Pegs brands compete with Sea to Summit?

Sea to Summit against tent Pegs brands worldwide, by month

Share of Search by month for Snow, Blue Diamond, Bell, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSnowBlue DiamondBellSea to SummitBig AgnesStrongMSRHex
Oct 202574.3%15.9%4.5%3%1.3%0.6%0.27%0.08%
Nov 202581.4%11.7%2.7%2.7%0.98%0.36%0.2%0.05%
Dec 202582.9%11.8%2.2%1.8%0.67%0.36%0.16%0.03%
Jan 202687.3%8.4%1.6%1.6%0.58%0.39%0.12%0.03%
Feb 202676.3%16.2%3.1%2.5%1.1%0.5%0.18%0.05%
Mar 202666.9%21.3%4.9%4%1.8%0.66%0.29%0.09%
Apr 202660.6%23.6%6.6%5.4%2.4%0.88%0.39%0.09%
May 202651.9%29.8%6.9%6.9%3.1%0.76%0.5%0.12%
Jun 202642.4%36%8.4%8.4%3.1%0.92%0.5%0.12%
Jul 202641.8%35.9%6.8%10.1%3.7%0.91%0.61%0.15%
Aug 202656.7%26.7%5.1%7.5%2.8%0.68%0.45%0.16%
Sep 202672.1%18.7%3.5%3.5%1.3%0.47%0.26%0.11%
  1. 1.Snow

    72.1%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +15.4 points.

  2. Held 2nd. 390K estimated branded searches, 0% vs prior month. Share -8 points.

  3. 3.Bell

    3.5%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  5. 5.Big Agnes

    1.3%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  6. 6.Strong

    0.47%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.MSR

    0.26%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hex

    0.11%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sea to Summit and its closest rivals

How has branded search demand for Sea to Summit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among tent Pegs brands worldwide increased from 3% to 3.5%.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among tent Pegs brands worldwide peaked at 10.1% in July 2026 and was lowest at 1.6% in January 2026.

How did search popularity change for tent Pegs brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tent Pegs brands worldwide, from 56.7% to 72.1%.

  2. In September 2026, Blue Diamond lost estimated Share of Search among tent Pegs brands worldwide, from 26.7% to 18.7%.

  3. In September 2026, Sea to Summit lost estimated Share of Search among tent Pegs brands worldwide, from 7.5% to 3.5%.

  4. In September 2026, Bell lost estimated Share of Search among tent Pegs brands worldwide, from 5.1% to 3.5%.

  5. In September 2026, Big Agnes lost estimated Share of Search among tent Pegs brands worldwide, from 2.8% to 1.3%.

  6. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

Where does Sea to Summit compete?

Sea to Summit is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof Bag brands4th of 40.26%Show ranking
Tent Stakes brands4th of 72.9%Show ranking
Tent Pegs brands4th of 83.5%Shown above
Neck Pillow brands2nd of 76%Show ranking
Dry bag brands3rd of 66.9%Show ranking
Sleeping bag brands3rd of 68.6%Show ranking
Mosquito Net brands5th of 59.9%Show ranking
Sleeping pads2nd of 610.1%Show ranking
Sleeping mat brands2nd of 510.5%Show ranking
Bug Net brands2nd of 418.2%Show ranking
Camping cookware3rd of 618.3%Show ranking
Packing cube brands2nd of 622.8%Show ranking
Travel pillow brands1st of 640.6%Show ranking
Sleeping pad brands1st of 350.1%Show ranking

How is Sea to Summit measured?

Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sea to summit

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How the Brand Demand Index is measured

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