Brandwave

Sleeping bag brands:Which are searched most?

In August 2026, Kathmandu was the most searched among sleeping bag brands worldwide, with an estimated 823K branded searches and 69.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu69.3%
  2. Macpac13.9%
  3. Sea to Summit9.3%
  4. Therm-a-Rest4.2%
  5. Big Agnes3.4%

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Share of SearchLeaderboard

Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleeping bag brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacSea to SummitTherm-a-RestBig Agnes
Oct 202572.5%14.5%6.5%3.6%2.9%
Nov 202570.6%17.2%6.3%3.5%2.3%
Dec 202572.2%17.6%5.3%2.9%1.9%
Jan 202668.7%16.8%7.6%4.1%2.8%
Feb 202668.3%16.8%7.5%4.1%3.4%
Mar 202672.5%14.5%6.5%3.6%2.9%
Apr 202670.2%17.2%6.3%3.5%2.8%
May 202668.3%16.7%7.5%4.1%3.4%
Jun 202670.5%17.3%6.4%3.5%2.3%
Jul 202667.2%16.4%9%4%3.3%
Aug 202669.3%13.9%9.3%4.2%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kathmandu

    69.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Macpac

    13.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.

  3. 3.Sea to Summit

    9.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Therm-a-Rest

    4.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Big Agnes

    3.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleeping bag brands worldwide?

In August 2026, Kathmandu was the most searched among sleeping bag brands worldwide, with an estimated 823K branded searches and 69.3% estimated Share of Search within this set. Macpac is in 2nd place, 55.4 percentage points behind at 13.9% Share of Search.

Global sleeping bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kathmandu72.5% → 69.3%72.5%Mar 202667.2%Jul 20261st
Macpac14.5% → 13.9%17.6%Dec 202513.9%Aug 20262nd
Sea to Summit6.5% → 9.3%9.3%Aug 20265.3%Dec 20253rd
Therm-a-Rest3.6% → 4.2%4.2%Aug 20262.9%Dec 20254th
Big Agnes2.9% → 3.4%3.4%Aug 20261.9%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among sleeping bag brands worldwide decreased from 72.5% to 69.3%.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide decreased from 14.5% to 13.9%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping bag brands worldwide increased from 6.5% to 9.3%.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide increased from 3.6% to 4.2%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among sleeping bag brands worldwide peaked at 72.5% in March 2026 and was lowest at 67.2% in July 2026.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide peaked at 17.6% in December 2025 and was lowest at 13.9% in August 2026.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping bag brands worldwide peaked at 9.3% in August 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide peaked at 4.2% in August 2026 and was lowest at 2.9% in December 2025.
  • Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among sleeping bag brands worldwide peaked at 3.4% in August 2026 and was lowest at 1.9% in December 2025.
  • Across the 11 months ending August 2026, Big Agnes held steady: its estimated Share of Search among sleeping bag brands worldwide moved less than 0.5 percentage points.

How did search popularity change for sleeping bag brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among sleeping bag brands worldwide, from 67.2% to 69.3%.

  2. In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.

  3. Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

  4. Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

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