Marmot vs Nemo:Which is more popular?
In September 2026, Marmot had more branded searches than Nemo among sleeping bag brands worldwide. Marmot had about 3,600 branded searches, while Nemo had 1,300. Marmot made up 0.36% of all sleeping bag brand searches we track, and Nemo accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Marmot and Nemo each appeared in three of the five answers. Nemo was mentioned before Marmot in two out of three answers.
Who do people search for more?
Marmot, about 3 searches for every 1 for Nemo
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Nemo, named ahead of Marmot in 2 of 3 answers
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Top sleeping bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marmot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nemo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nemo was listed before Marmot in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
REI Co-op1st- Marmot2nd
Sea to Summit3rd- Nemo4th
- Western Mountaineering5th
- Forclaz6th
Big Agnes7th
Therm-a-Rest8th
Exped9th
Kathmandu–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping bag brands
5 answers
Asked ChatGPT
“Which sleeping bag brand should I buy?”
Asked ChatGPT
“What are the best sleeping bag brands?”
Asked ChatGPT
“What's the best sleeping bag brand for camping trips?”
Searched Google, AI Overview
“best sleeping bag”
Searched Google, AI Overview
“sleeping bag for camping”
- 1Nemo
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Marmot or Nemo more popular in search?
This chart shows how often people search Google for Marmot and Nemo by name. Each line represents a brand's share of searches for all 11 sleeping bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Marmot, Nemo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | REI Co-op | Sea to Summit | Exped | Forclaz | Therm-a-Rest | Big Agnes | Western Mountaineering | Marmot | Nemo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 12.1% | 6.6% | 5.4% | 3.6% | 5.4% | 3% | 2.4% | 1.1% | 0.32% | 0.06% |
| Nov 2025 | 59% | 14.4% | 7.9% | 5.3% | 2.9% | 4.3% | 2.9% | 1.9% | 1.1% | 0.26% | 0.06% |
| Dec 2025 | 60.5% | 14.8% | 8.1% | 4.4% | 2.4% | 4.4% | 2.4% | 1.6% | 0.89% | 0.26% | 0.05% |
| Jan 2026 | 56.5% | 13.9% | 7.6% | 6.2% | 3.4% | 5.1% | 3.4% | 2.3% | 1.2% | 0.3% | 0.06% |
| Feb 2026 | 55.9% | 13.7% | 7.5% | 6.2% | 4.1% | 5% | 3.4% | 2.8% | 1% | 0.29% | 0.07% |
| Mar 2026 | 61.5% | 12.3% | 6.8% | 5.5% | 3.7% | 3.7% | 3% | 2.5% | 0.74% | 0.22% | 0.07% |
| Apr 2026 | 61% | 14.9% | 5.5% | 5.5% | 3% | 3.7% | 3% | 2.5% | 0.6% | 0.27% | 0.07% |
| May 2026 | 58.4% | 14.3% | 6.4% | 6.4% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.31% | 0.09% |
| Jun 2026 | 62.3% | 15.3% | 4.6% | 5.6% | 3.1% | 3.1% | 3.1% | 2.1% | 0.5% | 0.22% | 0.08% |
| Jul 2026 | 58.3% | 14.2% | 5.2% | 7.8% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.25% | 0.09% |
| Aug 2026 | 59.1% | 11.8% | 6.5% | 7.9% | 3.6% | 3.6% | 3.6% | 2.9% | 0.71% | 0.26% | 0.11% |
| Sep 2026 | 55.6% | 13.7% | 7.5% | 7.5% | 4.1% | 4.1% | 3.3% | 2.7% | 1% | 0.36% | 0.13% |
How has the Marmot and Nemo comparison changed over the last 12 months?
3 findings
- Marmot was ahead of Nemo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Nemo’s share of searches among sleeping bag brands worldwide moved from 0.06% to 0.13%, and its estimated monthly branded searches moved from 720 to 1.3K.
How did search popularity change for sleeping bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Nemo worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marmot’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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