Brandwave

How popular isKathmandu in search?

In August 2026, there were an estimated 823K branded searches for Kathmandu worldwide which is up 22.3% over the last 11 months. Kathmandu holds 69.3% estimated Share of Search among sleeping bag brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu69.3%
  2. Macpac13.9%
  3. Sea to Summit9.3%
  4. Therm-a-Rest4.2%
  5. Big Agnes3.4%
Kathmandu website (opens in a new tab)

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Which sleeping bag brands compete with Kathmandu?

Kathmandu against sleeping bag brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacSea to SummitTherm-a-RestBig Agnes
Oct 202572.5%14.5%6.5%3.6%2.9%
Nov 202570.6%17.2%6.3%3.5%2.3%
Dec 202572.2%17.6%5.3%2.9%1.9%
Jan 202668.7%16.8%7.6%4.1%2.8%
Feb 202668.3%16.8%7.5%4.1%3.4%
Mar 202672.5%14.5%6.5%3.6%2.9%
Apr 202670.2%17.2%6.3%3.5%2.8%
May 202668.3%16.7%7.5%4.1%3.4%
Jun 202670.5%17.3%6.4%3.5%2.3%
Jul 202667.2%16.4%9%4%3.3%
Aug 202669.3%13.9%9.3%4.2%3.4%
Sep 2026—————

  1. 1.Kathmandu

    69.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Macpac

    13.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.

  3. 3.Sea to Summit

    9.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Therm-a-Rest

    4.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Big Agnes

    3.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Kathmandu and its closest rivals

How has branded search demand for Kathmandu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kathmandu worldwide rose from 673K to 823K.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among sleeping bag brands worldwide decreased from 72.5% to 69.3%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among sleeping bag brands worldwide peaked at 72.5% in March 2026 and was lowest at 67.2% in July 2026.

How did search popularity change for sleeping bag brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among sleeping bag brands worldwide, from 67.2% to 69.3%.

  2. In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.

  3. Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

  4. Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

Where does Kathmandu compete?

Kathmandu is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands4th of 54.2%Show ranking
Rain jacket brands4th of 511.1%Show ranking
Fleece brands4th of 511.4%Show ranking
Sleeping bag brands1st of 569.3%Shown above
Camping tent brands1st of 576.5%Show ranking
Camping chair brands1st of 579.1%Show ranking

How is Kathmandu measured?

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kathmandu

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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