How popular isKathmandu in search?
In August 2026, there were an estimated 823K branded searches for Kathmandu worldwide which is up 22.3% over the last 11 months. Kathmandu holds 11.4% estimated Share of Search among fleece brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia37.9%
Arc'teryx25.3%
The North Face25.3%
Kathmandu11.4%
Columbia0.01%
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Which fleece brands compete with Kathmandu?
Share of Search by month for Patagonia, Arc'teryx, The North Face, Kathmandu. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Kathmandu | Columbia |
|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Nov 2025 | 33.5% | 27.4% | 33.5% | 5.5% | <0.01% |
| Dec 2025 | 31.2% | 31.2% | 31.2% | 6.3% | <0.01% |
| Jan 2026 | 33.5% | 27.5% | 33.5% | 5.5% | <0.01% |
| Feb 2026 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Mar 2026 | 40.6% | 22.2% | 27.2% | 10% | <0.01% |
| Apr 2026 | 41.7% | 22.9% | 22.9% | 12.5% | 0.01% |
| May 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Jun 2026 | 40.6% | 22.3% | 22.3% | 14.8% | 0.01% |
| Jul 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Aug 2026 | 37.9% | 25.3% | 25.3% | 11.4% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 2.7M | 0% | -1.8 points | |
| 2, moved from 3rd to 2nd | 25.3% | 1.8M | +22% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.3% | 1.8M | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 823K | 0% | -0.5 points | |
| 5, held 5th | 0.01% | 880 | 0% | 0 points |
37.9%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.8 points.
25.3%
Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.6 points.
25.3%
Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.2 points.
11.4%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Columbia0.01%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kathmandu and its closest rivals
How has branded search demand for Kathmandu changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kathmandu worldwide rose from 673K to 823K.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide increased from 6.2% to 11.4%.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide peaked at 14.8% in June 2026 and was lowest at 5.5% in January 2026.
How did search popularity change for fleece brands worldwide in August 2026?
5 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%.
In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 39.7% to 37.9%.
In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%.
In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%.
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
Where does Kathmandu compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Puffer jacket brands | 4th of 5 | 4.2% | Show ranking |
| Rain jacket brands | 4th of 5 | 11.1% | Show ranking |
| Fleece brands | 4th of 5 | 11.4% | Shown above |
| Sleeping bag brands | 1st of 5 | 69.3% | Show ranking |
| Camping tent brands | 1st of 5 | 76.5% | Show ranking |
| Camping chair brands | 1st of 5 | 79.1% | Show ranking |
How is Kathmandu measured?
Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kathmandu
Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kathmandu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.