Kathmandu vs OZtrail:Which is more popular by branded search?
In August 2026, Kathmandu had more branded searches than OZtrail among camping chair brands worldwide. Kathmandu was estimated to have 823K branded searches compared to OZtrail’s 12.1K, and held a 79.1% Share of Search versus OZtrail’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kathmandu or OZtrail?
Compare the camping chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, OZtrail. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Coleman | OZtrail | Wanderer |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 16% | 2.2% | 1.8% | 0.03% |
| Nov 2025 | 77.6% | 19% | 1.7% | 1.7% | 0.03% |
| Dec 2025 | 77.6% | 19% | 1.7% | 1.7% | 0.03% |
| Jan 2026 | 77% | 18.9% | 2.1% | 2.1% | 0.04% |
| Feb 2026 | 77.5% | 19% | 2.1% | 1.4% | 0.03% |
| Mar 2026 | 80.5% | 16.1% | 2.2% | 1.2% | 0.02% |
| Apr 2026 | 77.4% | 18.9% | 2.5% | 1.1% | 0.03% |
| May 2026 | 77% | 18.8% | 3.1% | 1.1% | 0.02% |
| Jun 2026 | 77.1% | 19% | 3.1% | 0.76% | 0.02% |
| Jul 2026 | 76.6% | 18.7% | 3.8% | 0.92% | 0.02% |
| Aug 2026 | 79.1% | 15.9% | 3.9% | 1.2% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Kathmandu and OZtrail comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of OZtrail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping chair brands worldwide moved from 80% to 79.1%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for camping chair brands worldwide in August 2026?
2 changes
In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%.
Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kathmandu’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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