Brandwave

How popular isColeman in search?

In August 2026, there were an estimated 40.5K branded searches for Coleman worldwide which is up 123.8% over the last 11 months. Coleman holds 3.9% estimated Share of Search among camping chair brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu79.1%
  2. Macpac15.9%
  3. Coleman3.9%
  4. OZtrail1.2%
  5. Wanderer0.02%
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Which camping chair brands compete with Coleman?

Coleman against camping chair brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacColemanOZtrailWanderer
Oct 202580%16%2.2%1.8%0.03%
Nov 202577.6%19%1.7%1.7%0.03%
Dec 202577.6%19%1.7%1.7%0.03%
Jan 202677%18.9%2.1%2.1%0.04%
Feb 202677.5%19%2.1%1.4%0.03%
Mar 202680.5%16.1%2.2%1.2%0.02%
Apr 202677.4%18.9%2.5%1.1%0.03%
May 202677%18.8%3.1%1.1%0.02%
Jun 202677.1%19%3.1%0.76%0.02%
Jul 202676.6%18.7%3.8%0.92%0.02%
Aug 202679.1%15.9%3.9%1.2%0.02%
Sep 2026—————

  1. 1.Kathmandu

    79.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Macpac

    15.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.9 points.

  3. 3.Coleman

    3.9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.OZtrail

    1.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Wanderer

    0.02%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Coleman and its closest rivals

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coleman worldwide rose from 18.1K to 40.5K.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide increased from 2.2% to 3.9%.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide peaked at 3.9% in August 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for camping chair brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%.

  2. In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%.

  3. Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Wanderer worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

  5. Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Coleman compete?

Coleman is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands4th of 53.8%Show ranking
Camping chair brands3rd of 53.9%Shown above
Camping lanterns3rd of 64%Show ranking
Camping stove brands4th of 54.6%Show ranking
Swimming pool brands4th of 65.9%Show ranking
Camping lantern brands3rd of 56.6%Show ranking
Camping furniture1st of 639%Show ranking

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coleman tent

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How the Brand Demand Index is measured

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