Brandwave

Camping furniture:Which brands are most popular in search?

In August 2026, Coleman was the most searched among camping furniture worldwide, with an estimated 40.5K branded searches and 39% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coleman39%
  2. Helinox26.1%
  3. Vango17.4%
  4. Outwell9.5%
  5. GCI Outdoor7.8%
  6. Kampa0.16%

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Share of SearchLeaderboard

Compare the camping furniture people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among camping furniture worldwide, by month

Share of Search by month for Coleman, Helinox, Vango, Outwell, GCI Outdoor. The figures are in the table below the chart.

View monthly share of search table
MonthColemanHelinoxVangoOutwellGCI OutdoorKampa
Oct 202543.7%29.2%10.6%3.1%13%0.27%
Nov 202545.7%30.6%9.1%3.3%11.1%0.18%
Dec 202546.1%30.8%9.2%2.5%11.2%0.18%
Jan 202644.5%24.3%16.2%5.9%8.8%0.27%
Feb 202639%26.1%17.4%7.6%9.5%0.29%
Mar 202638.8%25.8%17.3%6.3%11.5%0.3%
Apr 202638.7%25.9%17.3%6.3%11.6%0.2%
May 202635.3%28.9%15.8%7%12.9%0.18%
Jun 202640%26.8%14.6%6.5%11.9%0.17%
Jul 202636.9%30.1%16.5%7.4%9%0.15%
Aug 202639%26.1%17.4%9.5%7.8%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Coleman

    39%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Helinox

    26.1%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Vango

    17.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Outwell

    9.5%

    Moved from 5th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  5. 5.GCI Outdoor

    7.8%

    Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Kampa

    0.16%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among camping furniture worldwide?

In August 2026, Coleman was the most searched among camping furniture worldwide, with an estimated 40.5K branded searches and 39% estimated Share of Search within this set. Helinox is in 2nd place, 12.9 percentage points behind at 26.1% Share of Search.

Global camping furniture, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coleman43.7% → 39%46.1%Dec 202535.3%May 20261st
Helinox29.2% → 26.1%30.8%Dec 202524.3%Jan 20262nd
Vango10.6% → 17.4%17.4%Aug 20269.1%Nov 20254th → 3rd
Outwell3.1% → 9.5%9.5%Aug 20262.5%Dec 20255th → 4th
GCI Outdoor13% → 7.8%13%Oct 20257.8%Aug 20263rd → 5th
Kampa0.27% → 0.16%0.3%Mar 20260.15%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide decreased from 43.7% to 39%.
  • Across the 11 months ending August 2026, Helinox’s estimated Share of Search among camping furniture worldwide decreased from 29.2% to 26.1%.
  • Across the 11 months ending August 2026, Vango’s estimated Share of Search among camping furniture worldwide increased from 10.6% to 17.4%.
  • Across the 11 months ending August 2026, Outwell’s estimated Share of Search among camping furniture worldwide increased from 3.1% to 9.5%.
  • Across the 11 months ending August 2026, GCI Outdoor’s estimated Share of Search among camping furniture worldwide decreased from 13% to 7.8%.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide peaked at 46.1% in December 2025 and was lowest at 35.3% in May 2026.
  • Across the 11 months ending August 2026, Helinox’s estimated Share of Search among camping furniture worldwide peaked at 30.8% in December 2025 and was lowest at 24.3% in January 2026.
  • Across the 11 months ending August 2026, Vango’s estimated Share of Search among camping furniture worldwide peaked at 17.4% in August 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, Outwell’s estimated Share of Search among camping furniture worldwide peaked at 9.5% in August 2026 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Vango rose from 4th to 3rd among camping furniture worldwide.
  • Across the 11 months ending August 2026, Outwell rose from 5th to 4th among camping furniture worldwide.
  • Across the 11 months ending August 2026, GCI Outdoor fell from 3rd to 5th among camping furniture worldwide.
  • Across the 11 months ending August 2026, Kampa held steady: its estimated Share of Search among camping furniture worldwide moved less than 0.5 percentage points.

How did search popularity change for camping furniture worldwide in August 2026?

  1. In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%.

  2. In August 2026, Coleman gained estimated Share of Search among camping furniture worldwide, from 36.9% to 39%.

  3. In August 2026, Vango gained estimated Share of Search among camping furniture worldwide, from 16.5% to 17.4%.

  4. In August 2026, Helinox lost estimated Share of Search among camping furniture worldwide, from 30.1% to 26.1%.

  5. In August 2026, GCI Outdoor lost estimated Share of Search among camping furniture worldwide, from 9% to 7.8%.

  6. Estimated monthly branded searches for Kampa worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.

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