Brandwave

How popular isColeman in search?

In August 2026, there were an estimated 40.5K branded searches for Coleman worldwide which is up 123.8% over the last 11 months. Coleman holds 39% estimated Share of Search among camping furniture worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coleman39%
  2. Helinox26.1%
  3. Vango17.4%
  4. Outwell9.5%
  5. GCI Outdoor7.8%
  6. Kampa0.16%
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Which camping furniture compete with Coleman?

Coleman against camping furniture worldwide, by month

Share of Search by month for Coleman, Helinox, Vango, Outwell, GCI Outdoor. The figures are in the table below the chart.

View monthly share of search table
MonthColemanHelinoxVangoOutwellGCI OutdoorKampa
Oct 202543.7%29.2%10.6%3.1%13%0.27%
Nov 202545.7%30.6%9.1%3.3%11.1%0.18%
Dec 202546.1%30.8%9.2%2.5%11.2%0.18%
Jan 202644.5%24.3%16.2%5.9%8.8%0.27%
Feb 202639%26.1%17.4%7.6%9.5%0.29%
Mar 202638.8%25.8%17.3%6.3%11.5%0.3%
Apr 202638.7%25.9%17.3%6.3%11.6%0.2%
May 202635.3%28.9%15.8%7%12.9%0.18%
Jun 202640%26.8%14.6%6.5%11.9%0.17%
Jul 202636.9%30.1%16.5%7.4%9%0.15%
Aug 202639%26.1%17.4%9.5%7.8%0.16%
Sep 2026——————

  1. 1.Coleman

    39%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Helinox

    26.1%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Vango

    17.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Outwell

    9.5%

    Moved from 5th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  5. 5.GCI Outdoor

    7.8%

    Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Kampa

    0.16%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Coleman and its closest rivals

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coleman worldwide rose from 18.1K to 40.5K.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide decreased from 43.7% to 39%.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping furniture worldwide peaked at 46.1% in December 2025 and was lowest at 35.3% in May 2026.

How did search popularity change for camping furniture worldwide in August 2026?

  1. In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%.

  2. In August 2026, Coleman gained estimated Share of Search among camping furniture worldwide, from 36.9% to 39%.

  3. In August 2026, Vango gained estimated Share of Search among camping furniture worldwide, from 16.5% to 17.4%.

  4. In August 2026, Helinox lost estimated Share of Search among camping furniture worldwide, from 30.1% to 26.1%.

  5. In August 2026, GCI Outdoor lost estimated Share of Search among camping furniture worldwide, from 9% to 7.8%.

  6. Estimated monthly branded searches for Kampa worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.

Where does Coleman compete?

Coleman is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands4th of 53.8%Show ranking
Camping chair brands3rd of 53.9%Show ranking
Camping lanterns3rd of 64%Show ranking
Camping stove brands4th of 54.6%Show ranking
Swimming pool brands4th of 65.9%Show ranking
Camping lantern brands3rd of 56.6%Show ranking
Camping furniture1st of 639%Shown above

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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